Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.
Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.
The 29 Lessons
These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.
- You are responsible for your success. However you choose to publish, you still need to manage and participate in the marketing.
- A case study is not evidence. Experiment and measure.
- You can hire other people to do marketing for you.
- Marketing is an investment. You need a budget.
- Decide on your definition of success.
- Know what type of marketing suits your personality.
- Marketing your very first book when you have no audience is different from marketing later books when you already have an audience.
- There's a difference between marketing yourself and marketing your book.
- Content marketing is one way to stand out in a crowded market.
- It is critical to build good quality, long lasting, original content if you want to become known online.
- 5 reasons to have a blog:
- Attract an audience who know, like and trust you and are interested in what you have to say.
- Develop a voice and practice writing.
- Promote your book, business, or speaking career, and develop an online sales channel.
- Develop a reputation and connect with peers and like-minded people in your niche.
- Create a community with two-way interaction.
- 9 Mistakes authors make with their blog:
- The site isn't built on a platform that encourages discovery (she recommends self-hosted WordPress. So do we.)
- Ugly design.
- Your headlines don't stand out.
- You don't provide a benefit to your audience.
- Your content isn't original.
- Your content isn't focused.
- Your posts aren't shareable.
- Your only hanging out on your own site.
- You haven't given it enough time and effort.
- Share spontaneous images on your social media timeline. Your marketing should reflect your personality.
- Use images on your website, especially in blog posts and articles.
- Create shareable images using quotes from your books.
- Use infographics.
- AIDA - Attention, Interest, Desire, Action
- 80/20 Rule: 80% sharing, 20% self-promotion.
- Social means social.
- Connect with influencers; promote them and be useful to them.
- Be useful, interesting, entertaining.
- Use multi-media.
- Be generous, personal.
- Think long term.
- Pick and stick to a niche.
- Think globally with scheduling and book availability.
- Don't buy followers; grow organically.
- Be strategic.
- Appendix: 100 questions to answer honestly if your book isn't selling.
Where do you struggle? What do you wish you could learn to do on your own? What important piece do you wish you could do more of? We'd love to help, either here in the comments or with a free phone consultation.