Why Your Marketing Should Annoy Some People

This is an edited version of a section from my book The Time Is Now 11:59.

Persuasion is the core of marketing. It's easy to assume, then, that the job of marketing is to persuade folks to buy your book.

That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.

What Madness Is This?

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29 Lessons (and 2 Lists) from Joanna Penn's "How to Market a Book"

Joanna Penn, The Creative PennJoanna Penn is the industry standard when it comes to indie marketing. We thought we'd take a quick scan through her excellent How to Market a Book and find a handful of lessons to share.

Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.

Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.

The 29 Lessons

These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.

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6 Tools to Get You Writing: Which Do You Need Most?

A wrap up of 6 tools to get you writing instead of whimpering in the fetal position on the closet floor.

Resistance the AmygdalaHere they are again:

  1. Environment—Make the place you create your art a place you enjoy being.
  2. Schedule—Habit and ritual give you power when courting the Muse.
  3. Timer—You can do anything for 5 minutes.
  4. Prewriting—Starting comes before finishing.
  5. SMART Goals—You know what they are, but you don't use them in your writing—yet.
  6. Finding Why—Knowing your true motivation for writing and keeping it top of mind is like having motivation on tap.

Does one of them jump out as something you could really use? Do any seem simplistic, pointless, wrong? What's missing?

I'd love to offer some free coaching in the comments below. Answer any of those questions or ask any of your own, and I'll spend however long it takes to help you use those tools to get yourself writing.

My Writing Rituals

A songwriter friend, Charlie Cheney, asked about my habits and rituals. This is my quick unedited response to him. Later, a detailed wrap to the 6 tools to get you writing.

Here are the rituals I developed which allowed me to write 4,000 words a day quite often and as much as 10,000 words at least once, and how they've changed over time.

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Finding Why (#6 of 6 Tools to Get You Writing)

#6 of 6 tools to get you writing instead of whimpering in the fetal position on the closet floor.

It's easy to lose track of why you wanted to be a writer in the first place. If you have vague dreams of fame or fortune, those won't keep you going, especially when they don't materialize quickly.

While we'd all love to be rich and famous, I don't think that's why you write. It's not why I write.

I write because I love the feel of words. I write because I have feelings which are clarified only when I find words to put them in. I have ideas which might benefit others. I have questions.

I believe writing takes the vague, wandering abstracts out of my head and makes them clear, understandable things I can look at and play with. I believe it helps me decide whether they should remain part of my life or be forgotten in the drawer.

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