Case Study: One Year on Social Media with George Troy

George Troy contacted me after he finished writing his book, The Five Laws of Retail. He said, "I want to build my social media presence and begin blogging. I am overwhelmed and need help."

This past year George Troy's followers on Twitter increased 1,234%, on Facebook 178%, on Instagram 242%, and on LinkedIn 237%!

How Did We Do It?

We put together a plan to make sure his blog was updated regularly, establish a solid social media presence, and expand his online network. Together we created goals and discussed and adjusted these monthly as needed. Within just a few months we saw substantial increase in his followers on Twitter, Facebook, LinkedIn, and Instagram. Here's what George had to say:

Sue and her team have made invaluable daily contributions to my work. I worked in business for decades and  recently completed a book on the subject, The Five Laws of Retail. I quickly learned that building a social media platform to support the book was a full time job and needed a professional. We created targets  for each channel for each month, measure against them and ultimately met and exceeded each goal. I can’t imagine achieving my goals without her help and support.

George's editor, Candace Johnson, assists him in updating his book proposal and makes sure we get updated book promotion information included. Candace recently wrote a guest post for us about what social media information publishers are looking for in a book proposal. "Publishers want to see that your audience is growing. You might have recently begun blogging and don’t yet have impressive numbers to report, so show them the rates of growth over a period of time."

We've been working together with George for over a year now. He just updated his book proposal again and this time we included the percentage of increase for each network over the past year as noted above.

Case Study: George Troy
Example of image we created for us on George's social media networks.

Your Social Media: What to Include in Your Book Proposal

Today we're delighted to share a guest post from editor, proofreader, writer, and writing coach Candace Johnson.

You have a unique idea for a nonfiction book, and you’re writing a compelling proposal that you’re certain will knock the socks off an agent and then a publisher. And then you get to the part where you illustrate author platform, including your social media footprint.

Your Platform as a Nonfiction Author

If you’re confused about what you should include in your proposal to illustrate your platform, you’re not alone.

… more … "Your Social Media: What to Include in Your Book Proposal"

Fall 2017 Nonfiction Writers Conference

The Fall Nonfiction Writers Conference, featuring the theme “Marketing Mastery for Authors,” happens November 9th & 10th, 2017. This event is completely virtual; attendees participate via phone or Skype. Speakers for NFWC FallCon 2017 include: Jim Horan – Opening Keynote: Ready for Your Author Business to Get Easy? Sandra Beckwith – Build Your Book Marketing Plan Connie Ragan Green – Website Secrets and Content Marketing for Authors Joan Stewart, Book Hooks – Fun, Timely, Creative Angles to Publicize Your Book Dennis Yu – Facebook Marketing for Authors Stephanie Chandler – Advanced Book Marketing Tactics That Get Results Patrick Schwerdtfeger – Keynote Gold: Speaking to Sell More Books Tina Dietz – Marketing with Podcasts and Audio Books The Nonfiction Writers Conference is brought to you by the Nonfiction Authors Association, an educational community for experienced and aspiring writers. If you’re ready to accelerate your author career, pull up a seat on your couch and join us for this powerful event! Details and registration: http://nonfictionwritersconference.com/fall-2017-nonfiction-writers-conference/The Fall Nonfiction Writers Conference, featuring the theme “Marketing Mastery for Authors,” happens November 9th & 10th, 2017. This event is completely virtual; attendees participate via phone or Skype. Speakers for NFWC FallCon 2017 include:

  • Jim Horan – Opening Keynote: Ready for Your Author Business to Get Easy?
  • Sandra Beckwith – Build Your Book Marketing Plan
  • Connie Ragan Green – Website Secrets and Content Marketing for Authors
  • Joan Stewart, Book Hooks – Fun, Timely, Creative Angles to Publicize Your Book
  • Dennis Yu – Facebook Marketing for Authors
  • Stephanie Chandler – Advanced Book Marketing Tactics That Get Results
  • Patrick Schwerdtfeger – Keynote Gold: Speaking to Sell More Books
  • Tina Dietz – Marketing with Podcasts and Audio Books

The Nonfiction Writers Conference is brought to you by the Nonfiction Authors Association, an educational community for experienced and aspiring writers. If you’re ready to accelerate your author career, pull up a seat on your couch and join us for this powerful event! Details and registration: http://nonfictionwritersconference.com/fall-2017-nonfiction-writers-conference/

13 Ways to Utilize Your Facebook Author Page

Facebook infographic

First step: set up an Author Facebook page, separate from your personal page. Set it up under your author name, not your book. That way when you write additional books, you can use the one author page for them all instead of creating a new page for every book. Here are 13 ways you can get started utilizing your author page.

  1. Claim your custom URL. Example: https://www.facebook.com/Author[YOURNAME]/.
  2. Create a Cover Image that clearly shows the type of book(s) you write. The image can include the cover of your book(s) as well as a short text description of your topic. This area is what people see first so make it count. You can even change it from time to time – when you’re offering your book on sale or have a special event or speaking engagement coming up.
  3. Use a professional headshot for the profile image.
  4. Call to Action button. Just below the cover image is a button that can be customized to say Sign Up, Contact Us, Book Now, Learn More, or Get in Touch. You can add a link to a page on your website where followers can sign up for your newsletter, learn about your services, or contact you.
  5. Use Tabs wisely. You can rearrange them as you like (Under Settings, Edit Page.) You can include a Services tab, Photos, Videos, Events and more.
  6. About Section. Write a brief summary about your book in the About section (though it is limited to 255 characters.) You can add more details in the Story section that include your keywords.
  7. Pin a post. You can pin any post or image to the top of the page so it’s the first thing visitors see. Just click on the drop-down arrow in the upper right-hand corner of any post and choose Pin to Top of Page. This can be changed periodically. Are you running a special? Pin that post to the top of the page. Did you just release a new book? Change the pinned post so people see that first.
  8. Post at least 3 times a week, preferably daily. Some ideas to get you started: post a short book excerpt, a relevant quote, a brief reader review, or ask a question to get conversations started. Get creative!
  9. Boost a post. Once you see which post is most popular, this may be a good one to spend some money on to Boost. This is one way to get your page in front of new eyes and increase followers. You might also consider creating an ad, particularly if you’re about to launch a book. You don’t have to spend a lot. Test the waters with just $1 per day.
  10. Check your notifications and messages daily. A reader may have asked a question, posted a comment, or sent you a message. You don’t want to miss any interactions. This is a great opportunity to engage with your readers.
  11. Check your Insights tab at least once a week. You’ll be able to see data showing how many people viewed your posts, how much engagement your page is getting, which posts are most popular, and much more.
  12. Create a Milestone. Did you just sell your 100th copy? Release a second edition? Or reach some other milestone? Under your cover image to the right of the Share button is a box with 3 dots (…). Click there and in the drop-down you’ll find Create Milestone.
  13. Add a Follow Me button on your website so readers can find you on Facebook. Include the link to your Facebook page in your email signature and at any other online networks as well as in any printed marketing materials.

There is a lot you can do with your Facebook author page. These ideas will get you started. I’d love to hear what else you’ve done with yours.

Build Book Buzz: Q&A with Sandra Beckwith

Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on The Montel Williams Show or CBS This Morning or read about her in The New York Times, The Wall Street Journal, or USA Today. Her website, BuildBookBuzz.com, has been named a top website for authors and writers three times. Subscribe to her free weekly newsletter and get a free gift.

We had some questions for Sandra. She had some answers you can put into practice today and build into your ongoing social media marketing plan.

… more … "Build Book Buzz: Q&A with Sandra Beckwith"