That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.
Why is a modern self-published author like a Swiss army knife?
It might sound like a strange joke or logic puzzle, but it couldn’t be more true!
Just as a swiss army knife contains a whole host of tools and capabilities within a single package, the modern self-published author has to operate in the same way.
If you self-publish, you need to be able to not only write, but also market, network, promote and format!
… more … "Software Solutions for Book Marketers by Dave Chesson"
Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.
Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.
The 29 Lessons
These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.
- Environment—Make the place you create your art a place you enjoy being.
- Schedule—Habit and ritual give you power when courting the Muse.
- Timer—You can do anything for 5 minutes.
- Prewriting—Starting comes before finishing.
- SMART Goals—You know what they are, but you don't use them in your writing—yet.
- Finding Why—Knowing your true motivation for writing and keeping it top of mind is like having motivation on tap.
Does one of them jump out as something you could really use? Do any seem simplistic, pointless, wrong? What's missing?
I'd love to offer some free coaching in the comments below. Answer any of those questions or ask any of your own, and I'll spend however long it takes to help you use those tools to get yourself writing.
Here are the rituals I developed which allowed me to write 4,000 words a day quite often and as much as 10,000 words at least once, and how they've changed over time.