Social Media Tips & Blog

The 80/20 Principle in Social Media Marketing

How does the 80/20 principle apply in social media marketing? In short, it means that about 20% of your messages are self-promotion, ‘buy-my-book’ messages and 80% of your messages are generous, sharing what your audience finds valuable and informative.

This is important for authors trying to promote their books. If your audience sees the majority of your messages are self-promotion, they will quickly lose interest. Turn that around. Make the majority of your messages generous, information sharing.

Ask yourself: what does my reader want? What does my reader need? Then share! What you share can be tips from your book. That will encourage your audience to buy your book whether or not you specifically promote it. Also share links to other helpful information provided from other sources.

The 80/20 numbers are not carved in stone. It's not a rule. It’s a principle. The important thing is to remember this principle in all your social media marketing.

Share more than you promote.

Note from Joel

While this is not really an application of the Pareto Principle wherein most of our results come from a small portion of our effort, it's convenient to reuse the numbers 80 and 20 partly because they'll be easy to remember. But hey, perhaps we'll write another post about applying the Pareto Principle in your marketing efforts, because it definitely applies.

Custom Author Website for $300

We're considering adding custom author websites to our offerings.

These would be extremely affordable but worth about ten times what they'll cost. I have nearly 25 years of experience in web development so I work quickly and efficiently and I love doing this.

For $300 (three hundred dollars) one time cost you'll get a custom made WordPress site with a blog and as many pages as you need. It will include all the content you provide, text and images, and will be designed to match your book (or whatever color scheme you provide.) Once the site is created you'll get one round of edits, which includes virtually any changes you like to layout, colors, fonts, text.

There must be a catch, right?

Not really.

What's not included is the domain name and hosting, which you'll have to buy from our preferred hosting company Charlottezweb. Domains are $10 per year and hosting is $52 per year. We also provide managed hosting; we charge $25 per year for domains and $125 per year for hosting. Managed hosting means we keep your site backed up, updated, and generally trouble free. It does not include updates, which you can do yourself easily. If you already have a domain name we can use that.

To summarize: a unique, custom WordPress site and blog for $300 plus hosting costs.

I want to do this for one author to work out the kinks before I make this a general offering. Whoever says yes first gets it.

Some of My Work

I've done loads of websites over the past 20 years. I haven't been promoting my web business so my most recent work has primarily been for our own businesses, but there are a few for clients here as well.

This site, of course.

My author site.

My author coaching website Someday Box.

My music site, tunehenge.

A site for our client, author Errol Barr.

Custom Massage Work, my massage therapist.

I Don't Hang Out On Twitter

I actually do hang out on Twitter. But not everyone does. A while back I wrote about determining which platform is the best one for you. I suggested setting up a profile on each one and then focusing on just one. So what do you do with the platforms you know you won't be as active on or you won't use at all? Why even have a profile if you're not going to be active there?

People are going to look for you on all social media platforms. If someone is a big Twitter enthusiast, that's where they are going to look for you. If you're not there, they may not look for you elsewhere. So you want them to find you there and then from there go to where you are active online.

… more … "I Don't Hang Out On Twitter"

Is a Book Signing for You?

Is a book signing worth it? That's really up to you to decide. I know some authors who have had quite a bit of success with book signings, selling quite a few books. Other authors say it's not worth it - that it takes too much time and effort with very little results. I say it depends on what your objectives are. A book signing event can be a great way to have your book and face get noticed by people who might not otherwise know you or your book. You can leverage the event on social media - posting about it before hand, during, and after the event.

book signing barnes & nobleRecently we attended a book signing by a local author in Arizona we've known for nearly a decade. Brian K Wright hosts Success Profiles Radio and has written three books. For his most recent book, Success Profiles: Conversations with High Achievers Including Jack Canfield, Tom Ziglar, Loral Langemeier and More, he held a book signing event at Barnes & Noble in Mesa, Arizona. I spoke with him about what it took to get the event booked, and followed up to find out how things went. … more … "Is a Book Signing for You?"

When are the Best Days and Times to Post?

When are the best days and times to post?The question of what days to post on social media and when (time of day) has been a topic of much discussion. Answers vary depending on who you ask: Thursdays and Fridays late afternoon and evening; mid-week - Wednesday morning; first thing Monday morning, and it goes on.

My answer differs from many other social media consultants. There are two factors I encourage you to consider:

1. Is your business local or worldwide? Does your business cater to your local area or do your services reach a wider audience? As an example, a local hair salon located in Seattle, Washington may post at different times than a New York B2B consultant with clients in Asia. The Seattle hair salon isn't likely to get many customers from outside the area. Even visitors from outside the area will be expecting the salon to post within local business hours. It makes sense then for the majority of their posts to be within their local business days and hours. If they are open Tuesday-Saturday from 10 am to 6 pm, that's when I'd expect them to post. The New York B2B consultant however will not limit her posts to local New York time. She has clients in Asia and elsewhere in the world. If she only posts at local New York time, it's likely her clients in Asia won't see her posts. Since her audience is really worldwide, she can post any day at any time.

2. Test different days and times. If you think posting on a particular day or at specific times are best, test it. Try that and see what sort of engagement your posts get. Then test some different days and times outside of the norm for you. Did your posts get the same engagement? After you've tested and reviewed your results, you'll have a better idea if it really makes a difference when you post and you can adjust accordingly.

Don't jump on the bandwagon of posting only on a certain day or at certain times until you're sure it's right for you. For my business as a social media marketing consultant, I have clients all over the world and a large worldwide Twitter following. As far as I'm concerned, I can post any day and any time and get engagement.

What I have found seems to be fairly consistent - weekends are more for fun posts rather than business posts. Of course the weekend for my client in New Zealand starts on my Friday here and her Monday is my Sunday - so that could get tricky!

My advice: be consistent and spread your posts out - particularly on Twitter (morning, midday, evening). Consistency is more important than when you post.

P.S. I recently read Daniel Pink's book "When: The Scientific Secrets of Perfect Timing". No, he doesnn't tell us the perfect time to post on social media. It did give me some great ideas on how to be more productive in my work though. Check it out.