Social Media Tips & Blog

Why Your Marketing Should Annoy Some People

This is an edited version of a section from my book The Time Is Now 11:59.

Persuasion is the core of marketing. It's easy to assume, then, that the job of marketing is to persuade folks to buy your book.

That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.

What Madness Is This?

… more … "Why Your Marketing Should Annoy Some People"

Software Solutions for Book Marketers by Dave Chesson

Dave Chesson

Today: a guest post from Dave Chesson, Kindle Marketing Jedi

Why is a modern self-published author like a Swiss army knife?

It might sound like a strange joke or logic puzzle, but it couldn’t be more true!

Just as a swiss army knife contains a whole host of tools and capabilities within a single package, the modern self-published author has to operate in the same way.

If you self-publish, you need to be able to not only write, but also market, network, promote and format!
… more … "Software Solutions for Book Marketers by Dave Chesson"

29 Lessons (and 2 Lists) from Joanna Penn's "How to Market a Book"

Joanna Penn, The Creative PennJoanna Penn is the industry standard when it comes to indie marketing. We thought we'd take a quick scan through her excellent How to Market a Book and find a handful of lessons to share.

Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.

Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.

The 29 Lessons

These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.

… more … "29 Lessons (and 2 Lists) from Joanna Penn's "How to Market a Book""

6 Tools to Get You Writing: Which Do You Need Most?

A wrap up of 6 tools to get you writing instead of whimpering in the fetal position on the closet floor.

Resistance the AmygdalaHere they are again:

  1. Environment—Make the place you create your art a place you enjoy being.
  2. Schedule—Habit and ritual give you power when courting the Muse.
  3. Timer—You can do anything for 5 minutes.
  4. Prewriting—Starting comes before finishing.
  5. SMART Goals—You know what they are, but you don't use them in your writing—yet.
  6. Finding Why—Knowing your true motivation for writing and keeping it top of mind is like having motivation on tap.

Does one of them jump out as something you could really use? Do any seem simplistic, pointless, wrong? What's missing?

I'd love to offer some free coaching in the comments below. Answer any of those questions or ask any of your own, and I'll spend however long it takes to help you use those tools to get yourself writing.

My Writing Rituals

A songwriter friend, Charlie Cheney, asked about my habits and rituals. This is my quick unedited response to him. Later, a detailed wrap to the 6 tools to get you writing.

Here are the rituals I developed which allowed me to write 4,000 words a day quite often and as much as 10,000 words at least once, and how they've changed over time.

… more … "My Writing Rituals"