Video: All Your Social Media Leads to Your Newsletter

Let Insiders (and Outsiders) Choose Themselves

We all subscribe to newsletters we mean to read and then don't. And then we transfer that feeling to our readers and worry they've done the same thing. I combat that by regularly asking folks to unsubscribe. (And if I discover I'm not reading a newsletter, I unsub myself. There's only so much time. We can't do it all. What we cull is as important as what we keep.)

Telling them it's okay to leave helps cull the folks who are staying because they're too nice to unsubscribe.

Everyone is busy. I see the choices as (a) be easy to ignore, and become One of Those Newsletters, or (b) be so good they don't want to ignore you.

Yeah, (b) is harder. It's also the professional choice.

Why Your Marketing Should Annoy Some People

This is an edited version of a section from my book The Time Is Now 11:59.

Persuasion is the core of marketing. It's easy to assume, then, that the job of marketing is to persuade folks to buy your book.

That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.

What Madness Is This?

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Dear Former Newsletter Subscriber

Social media is not about making the most connections, it's about making the right connections.

Dear Former Newsletter Subscriber:

Thank you for unsubscribing from my newsletter. I hope the process was clear and simple.

Don’t take this wrong, but I’m glad you left. Here’s why:

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Making the Reasonable Ask

Marketing your book is going to involve asking people for things. Whether it's cover blurbs, a foreword, testimonials, or reviews, it's far more practical to ask than to wait for volunteers.

How you ask makes a world of difference. My goal in this article is to help you do your homework so you have the best chance of getting a meaningful response. Note I didn't say a positive response; 'yes' isn't always the right answer, much as we'd like it to be. You can't be too timid to even ask, but it doesn't work to be so confident you come off as a jerk.

… more … "Making the Reasonable Ask"