Trust, Loyalty, and Long-Term Commitments

Did you know Ausoma doesn’t require long-term commitments from our clients? Our only contract is a service agreement stating the scope of work and cost, and an agreement to provide 30 days notice to cancel services. While we strongly recommend a 90 day commitment for new clients because it takes time to achieve results, no client is bound to us by a long-term contract. We take the risk, not the client.

Yet most stay long term.

If people stay when they don’t have to, spend their hard earned money with no contractual obligation forcing them, there must be something else keeping them.

If you'd like to find out what that is, just ask.

Video: All Your Social Media Leads to Your Newsletter

Let Insiders (and Outsiders) Choose Themselves

We all subscribe to newsletters we mean to read and then don't. And then we transfer that feeling to our readers and worry they've done the same thing. I combat that by regularly asking folks to unsubscribe. (And if I discover I'm not reading a newsletter, I unsub myself. There's only so much time. We can't do it all. What we cull is as important as what we keep.)

Telling them it's okay to leave helps cull the folks who are staying because they're too nice to unsubscribe.

Everyone is busy. I see the choices as (a) be easy to ignore, and become One of Those Newsletters, or (b) be so good they don't want to ignore you.

Yeah, (b) is harder. It's also the professional choice.

Why Your Marketing Should Annoy Some People

This is an edited version of a section from my book The Time Is Now 11:59.

Persuasion is the core of marketing. It's easy to assume, then, that the job of marketing is to persuade folks to buy your book.

That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.

What Madness Is This?

… more … "Why Your Marketing Should Annoy Some People"

Dear Former Newsletter Subscriber

Social media is not about making the most connections, it's about making the right connections.

Dear Former Newsletter Subscriber:

Thank you for unsubscribing from my newsletter. I hope the process was clear and simple.

Don’t take this wrong, but I’m glad you left. Here’s why:

… more … "Dear Former Newsletter Subscriber"