That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.
Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.
Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.
The 29 Lessons
These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.
There are more books than you could read in a hundred years, even if that's all you ever did. In a way, books are a commodity.
The firehose-stream of new books, both independent and traditionally published, makes individual books even harder to distinguish. Your only hope of being found is to focus relentlessly on the 1% which makes your book unique.
I'm not suggesting that you find a way to convince people that your book is unlike anything which has ever come before. If you've written about coaching or accounting or networking or marketing, your book will share concepts and content with oodles of existing books on the topic.
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How you ask makes a world of difference. My goal in this article is to help you do your homework so you have the best chance of getting a meaningful response. Note I didn't say a positive response; 'yes' isn't always the right answer, much as we'd like it to be. You can't be too timid to even ask, but it doesn't work to be so confident you come off as a jerk.