That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.
Thank you for unsubscribing from my newsletter. I hope the process was clear and simple.
Don’t take this wrong, but I’m glad you left. Here’s why:
We didn't add you just because we wanted to.
We didn't get your business card at a mixer, and add you to our list without telling you.
We didn't sell you a book, and add you to our list without telling you.
We didn't connect with you on Facebook, LinkedIn, Twitter, Pinterest, or Bob's Social Media and Lawnmower Repair, and add you to our list without telling you.
Your email newsletter is your most valuable marketing asset. Well, it's how you access your most valuable marketing asset.