Why Your Marketing Should Annoy Some People

This is an edited version of a section from my book The Time Is Now 11:59.

Persuasion is the core of marketing. It's easy to assume, then, that the job of marketing is to persuade folks to buy your book.

That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.

What Madness Is This?

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Dear Former Newsletter Subscriber

Social media is not about making the most connections, it's about making the right connections.

Dear Former Newsletter Subscriber:

Thank you for unsubscribing from my newsletter. I hope the process was clear and simple.

Don’t take this wrong, but I’m glad you left. Here’s why:

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Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR

If you were to ask us why you get Ausoma's newsletter, we could tell you that there are only two possible ways: you signed up for it yourself at the website, or you asked to be on the list.

We didn't add you just because we wanted to.

We didn't get your business card at a mixer, and add you to our list without telling you.

We didn't sell you a book, and add you to our list without telling you.

We didn't connect with you on Facebook, LinkedIn, Twitter, Pinterest, or Bob's Social Media and Lawnmower Repair, and add you to our list without telling you.

Your email newsletter is your most valuable marketing asset. Well, it's how you access your most valuable marketing asset.

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