Meet the Social Media Team

A specialist for every need—
and the breadth of skills to make your social media sing

Sue L Canfield, Chief Social Media Officer & Marketing Consultant

Sue specializes in social media marketing and consultation for nonfiction authors. Since 2006 she has helped dozens of authors create and maintain their social media presence. She writes about using social media to help promote your book at her blog. You can connect with Sue on Twitter and Facebook. She's also a nonfiction author.

Sue is also a mother (two grown children and one at home) and homeschool teacher to Fiona. She enjoys reading, writing poetry, and Ireland. She lives in Queen Creek, Arizona with her husband, Joel.

Joel D CanfieldJoel D Canfield, CBR [Curmudgeon in the Back Room]

Author of 16 books, 9 of them business guides, and a student of the psychology of marketing for over a decade, Joel guides business strategy and provides the core of Ausoma's marketing message. His more than 20 years' experience in web design and computer automation & efficiency allows Ausoma to make the best use of available technology, online and off.

His graphic design experience includes dozens of book covers, and a number of book trailers and other video projects.

After teaching Sue almost everything he knows about marketing and the web, Joel set her free to run the business the way she wanted to, knowing that was going to happen anyway. He is, though, the only person alive who can take a good picture of Sue, so there's that.

Joel was also award the Clean Indie Reads Award in March 2016 for Outstanding Service to Independent Authors.

Leigh Anne AstonLeigh Anne Aston, Account Manager

A highly successful administrative professional, Leigh Anne has excellent oral and written communication skills, strong organizational skills and an ability to prioritize tasks and see projects to their completion. She has exceptional proofreading ability and digital transcription skills and is knowledgeable in a variety of software applications including Photoshop, InDesign and Adobe Acrobat, as well as Microsoft Word, Excel, PowerPoint and Publisher.

Sue often calls Leigh Anne her "clone" since her work ethics, values, and procedures are so very similar to Sue's. Leigh Anne lives in Missouri. You can read more about her in my interview with her.

Collette SchultzCollette Schultz, Account Manager

Collette's specialties include: Excel creation & maintenance, web research, online bookkeeping and online tutorials & demo creation. She is eager to learn new things, is easy to communicate with, and takes her responsibilities seriously.

Collette and Sue have known each other for many years and had an opportunity to meet in person in 2010. Collette lives in Wisconsin, just a few hours from where Sue lived from 2012-2016. You can read more about her in my interview with her.

Rachelle Wells, Virtual AssistantRachelle Wells, Author's Assistant

Rachelle has  done everything from maintaining content on websites to performing data entry, research, telephone calls and social media management. She has a passion for writing and takes pride in writing compelling, interesting, and informative articles and blog posts.

She is currently helping to manage our client's Twitter accounts and reaching out to increase quality followers for each client and unfollow accounts that are no longer active. She looks for other Twitter accounts relevant to each client's specific industry.

Deb Lamb, Ghostwriter & Copywriter

Deb LambDeb has authored hundreds of articles and writes about article marketing, ghostwriting and article distribution. She has provided content for small business owners and entrepreneurs.

As part of our team, she has written articles for clients since 2014. Topics have included "The Best U.S. Cities to Start a Business", "How to Plan the Layout of Your Retail Space", "Crafting Your Vision for Success", and "How Are You Really Making Your Customers Feel?" She lives in Granbury, Texas with her husband, two dogs and cat.

Cindy SnyderCindy Snyder, Account Manager & Transcriptionist

Cindy was recommended to me when I was looking for an affordable and reliable transcriptionist. She does excellent work in a timely manner. When I needed to expand my team of social media account managers, I asked Cindy to join the team. Her experience assisting another author for a year managing their social media marketing will be of great value to our team.

Cindy Snyder is a full-time freelancer. She was born and raised in Philadelphia and now lives in a different part of PA with her husband and their two cats. Professionally, she offers many services such as press releases, transcription, proofreading, book formatting, submitting to book deal websites, voice-overs, marketing, admin duties, research, and more. She has also recently written a book to help others become successful freelancers. Personally, she enjoys reading (especially murder mysteries), video games, movies, music, and spending time with friends and family.

James AshmanJames Ashman, Researcher

Sue's son, James, is a top-notch researcher, editor, proofreader, and content manager. Anything we need done, he can do. James is highly reliable and quick to respond to any need.

James also works with Spinhead Web Design as their technical specialist and content manager. He lives in Rice Lake, Wisconsin.