29 Lessons (and 2 Lists) from Joanna Penn's "How to Market a Book"

Joanna Penn, The Creative PennJoanna Penn is the industry standard when it comes to indie marketing. We thought we'd take a quick scan through her excellent How to Market a Book and find a handful of lessons to share.

Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.

Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.

The 29 Lessons

These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.

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Get the Best Results for Your Nonfiction Book with Social Media

Get the Best Results for Your Nonfiction Book with Social Media MarketingYou've written your nonfiction book and hope to build your business by promoting your book on social media. To get the best results, there are several factors to keep in mind. First, using social media marketing is not a guarantee of immediate increased book sales. Set realistic expectations and understand it takes time to build momentum. Social media marketing takes a long-term commitment as it an take six months or longer to even begin to see the beneficial results.

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Build Your Audience With Your Blog

Build your audience with your blogTo effectively build a strong audience for your blog, you need to clearly define the purpose of your blog. Who are you trying to reach? What message are you trying to convey? Your content needs to be of value to your audience. You may find it helpful to read other blogs with similar content to get ideas for yours.

Your audience will abandon you if you don’t blog regularly. Be consistent. I can tell you from personal experience that when I’ve slacked off and use the hit-or-miss method of blogging, my readership dwindles. When I post regularly, my audience grows. If possible, post at least weekly. It’s very helpful to create a reserve of blogs and schedule them ahead of time for times when you don’t have time to write. Some choose to spend a block of time monthly to create all their posts at once and then schedule them out over the month.

Your posts will catch your audience’s eye if they have good titles. For more information on how to create attention-grabbing titles, read this guest post by my friend Deb Lamb. Another way to grab attention is to include a photo or image.

Invite your audience to comment on your blog. Yes, this does mean you’ll need to moderate comments. Use a tool like Askismet to catch most spam comments and you won’t spend too much time moderating junk comments. Allowing comments allows a way for your audience to interact with you and each other.

Please share your thoughts below.

5 Tips for Blog Posts

five tips for your blog postsSince your blog is your marketing foundation, you want to be sure to follow these five tips for your blog posts:

  1. Create a conversation. To do that ask questions, invite others to write guest posts, respond to reader comments.
  2. Add links to other sites with information relevant to your topic.
  3. Always add an image to your post. I take a lot of my own pictures and create images. People are more likely to read something visually appealing. Then you can also add it to your Pinterest board.
  4. Use an SEO plug in such as Yoast to be sure you're getting good SEO on every blog post.
  5. Share your blog posts on all your social media networks.

Please share your tips in the comments section!

Your Blog Choice: WordPress.org vs. WordPress.com

choose wordpress.orgToday’s choice for blogging is WordPress. There are still other blogging platforms you can use. However, WordPress is the best choice in my opinion.

Even then there is a choice to be made. Many people will set up a free WordPress.com account and blog and think that’s enough. I disagree.

The better choice is to use WordPress.org. Why?

WordPress.com has limitations. And the biggest one is – you can’t sell products on the dot com site. If you’re an author wanting to sell your book from your website, using WordPress.com is not the way to go.

However, you can sell products (your book) using WordPress.org. Our sister company, Spinhead Web Design, offers a $300 Ready Set Go Blogging package to get your blog set up. There are a ton of free WordPress Video Tutorials and Transcriptions on the site as well.

What are you waiting for? Go get your blog set up with WordPress.org now!