Personal: Trust Trumps All

Our last post was about making sure your newsletter is relevant, and before that, the effect of ensuring it's anticipated. The final post in this short series is about how being personal trumps them both.

When a stranger interrupts, it's offensive, annoying.

When a close friend interrupts, it's probably just conversation. We do it all the time. Sure, in some settings we're careful to be more formal, to listen politely until the other person is done speaking, to use active listening and all those cool techniques for really connecting.

But if you and I are chatting about music and you start raving about Eric Clapton and I butt in with "Clapton has gotten boring; have you heard Steve Winwood play guitar lately?" that's just conversation — friends talk over each other and interrupt and generally treat conversation like a rugby scrum.

And we love it. … more … "Personal: Trust Trumps All"