6 Principles of Social Media

Many authors think first of traditional book marketing – reaching out to traditional media and publicity sources to get interviews, book signing events, advertising. Social media is another piece of the marketing puzzle not to be missed.

The important point to remember about using social media to market your book is that it’s just that – social. That means really engaging with your audience on each network. Social media can be a lot of fun. You can be creative.

Another important reason to use social media is that you can reach a larger audience interested in your book - if you do it right.

These simple tips are great for beginners and a good refresher for everyone.
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Your Book Proposal and Book Marketing

Your Book Proposal and Book MarketingReady to send your book proposal to a publisher? They are more likely to take notice of your proposal if it includes a strong Book Marketing section. This section should be the biggest part of your proposal and detail your ongoing book marketing efforts. As an example of what to include in a book proposal, here's one author's book proposal contents.

Contents of a Book Proposal

  • Overview
  • About the Author
  • Target Market
  • Marketing and Book Promotion
  • Competitive and Complementary Books
  • Contents of the Book
  • Chapter Summaries
  • Sample Chapters

This author's Marketing and Book Promotion section is 10 pages long with several specific sections.

Marketing and Book Promotion

  • Introductory paragraph
  • Networking
  • Global Vision
  • Social Media
  • Public Relations
  • Outreach
  • Specialty Venues
  • Presentations

Social Media Section

The social media section of this nonfiction author's book proposal includes reference to his website and blog and the purpose of his website. He states, "It serves as a platform to support the author's brand. It is updated regularly to keep it fresh and interesting."

This section also includes a chart showing quarterly numbers for website page views, Twitter followers, Facebook Page fans, Facebook page reach, Facebook page engagement, Instagram followers, and LinkedIn Pulse followers. He provides percentages of increase for each social media platform for the past year. He also details the LinkedIn groups in which he is active.

A screenshot of the results of a Facebook promotion are included at the suggestion of a publicist. This particular promotion was done of a blog post that is a book excerpt to show a publisher that the book is already garnering interest.

Need help getting your social media platforms optimized so a publisher takes notice of your book proposal? Sign up for our Peace of Mind Social Media Audit & Consultation.

Teleseminar: 6 Ways to Market Your Nonfiction Book on Twitter, Facebook, and LinkedIn

Event Date: February 28, 2018 | Time: 10AM PST / 1PM EST

Nonfiction Authors AssociationJoin me on the weekly Nonfiction Authors Association teleseminar as I share 6 Ways to Market Your Nonfiction Book on Twitter, Facebook and LinkedIn.

What We Will Discuss

  • Why a nonfiction author would market their book using social media
  • Basic Dos and Don'ts for social media marketing (my 6 Principles of Social Media)
  • Tips for more advanced social media users
  • My favorite ways for marketing your book on Twitter, Facebook, and LinkedIn

How to Participate

Live access to the weekly teleseminars is free to all Nonfiction Authors Association members. Anyone can join as a free Basic member. Learn more about how to participate here

Writing for Your Nonfiction Email List

Your nonfiction email list subscribers may have signed up when you offered a valuable free report. Perhaps you shared tips from your book. To keep your email list subscribers you'll need to continue offering valuable content with each email you send. When you do this your readers will come to know that you are an authority in your field. It's you they'll turn to when they need information on the topic you're an authority on.

Don't hold back thinking you'll save it for your next book. You can still include it in the book, perhaps expanded with more details and statistics. In fact, you'll be more likely to sell more books to your list because they will have a taste of what's in it. As with any other marketing, remember the 80/20 rule and provide 80% content to 20% book marketing in your emails. … more … "Writing for Your Nonfiction Email List"

29 Lessons (and 2 Lists) from Joanna Penn's "How to Market a Book"

Joanna Penn, The Creative PennJoanna Penn is the industry standard when it comes to indie marketing. We thought we'd take a quick scan through her excellent How to Market a Book and find a handful of lessons to share.

Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.

Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.

The 29 Lessons

These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.

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