29 Lessons (and 2 Lists) from Joanna Penn's "How to Market a Book"

Joanna Penn, The Creative PennJoanna Penn is the industry standard when it comes to indie marketing. We thought we'd take a quick scan through her excellent How to Market a Book and find a handful of lessons to share.

Turns out our quick scan gave us a list of 29 important lessons, including two lists that include another dozen inside.

Get the book. We believe strongly in educating our clients. Even if you hire someone else to do your marketing it pays to understand what it's all about.

The 29 Lessons

These are the subheadings from the book, almost verbatim. While we're delighted to discuss any item in detail right here at Ausoma, the book goes into details of each item.

… more … "29 Lessons (and 2 Lists) from Joanna Penn's "How to Market a Book""

10 Facebook Marketing Tips to Sell Your Book

Judy Cullins, Nonfiction Book Writing, Self Publishing, & Marketing Coach, graciously allowed us to reprint her article here. Judy offers a free 35 page ebook, "10 Essential Steps to Writing a Book your Ideal Audience will Love" when you sign up for her FREE How to Articles About Book Writing, Self Publishing, and Marketing. Sign up here: http://bookcoaching.com/subscribe/

10 Facebook Marketing Tips to Sell Your Book
Are you stuck on where to share the good news about your book? Maybe you think Social Media is a waste of time? And, you may be kicking and screaming about the social media learning curve. I did that too, when social media was in its youth. From the time I joined Twitter over years ago, then moved to Facebook with book coaching tips on my FB page, then to LinkedIn with my book group, I’ve learned the ways to bigger book sales. I’d say all three work for book marketing, but you may need to change your approach with Facebook.

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Your Social Media: What to Include in Your Book Proposal

Today we're delighted to share a guest post from editor, proofreader, writer, and writing coach Candace Johnson.

You have a unique idea for a nonfiction book, and you’re writing a compelling proposal that you’re certain will knock the socks off an agent and then a publisher. And then you get to the part where you illustrate author platform, including your social media footprint.

Your Platform as a Nonfiction Author

If you’re confused about what you should include in your proposal to illustrate your platform, you’re not alone.

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Personal: Trust Trumps All

Our last post was about making sure your newsletter is relevant, and before that, the effect of ensuring it's anticipated. The final post in this short series is about how being personal trumps them both.

When a stranger interrupts, it's offensive, annoying.

When a close friend interrupts, it's probably just conversation. We do it all the time. Sure, in some settings we're careful to be more formal, to listen politely until the other person is done speaking, to use active listening and all those cool techniques for really connecting.

But if you and I are chatting about music and you start raving about Eric Clapton and I butt in with "Clapton has gotten boring; have you heard Steve Winwood play guitar lately?" that's just conversation — friends talk over each other and interrupt and generally treat conversation like a rugby scrum.

And we love it. … more … "Personal: Trust Trumps All"