Is a book signing worth it? That's really up to you to decide. I know some authors who have had quite a bit of success with book signings, selling quite a few books. Other authors say it's not worth it - that it takes too much time and effort with very little results. I say it depends on what your objectives are. A book signing event can be a great way to have your book and face get noticed by people who might not otherwise know you or your book. You can leverage the event on social media - posting about it before hand, during, and after the event.
Recently we attended a book signing by a local author in Arizona we've known for nearly a decade. Brian K Wright hosts Success Profiles Radio and has written three books. For his most recent book, Success Profiles: Conversations with High Achievers Including Jack Canfield, Tom Ziglar, Loral Langemeier and More, he held a book signing event at Barnes & Noble in Mesa, Arizona. I spoke with him about what it took to get the event booked, and followed up to find out how things went. … more … "Is a Book Signing for You?"