Video: All Your Social Media Leads to Your Newsletter

Focus on Interacting With Your Followers

The recent changes on Facebook affecting Pages mean that social media managers like myself need to be sure our clients focus more on interacting with people.

Facebook started out as a place to share with friends and family—a place to interact with people. That's what these changes are all about. Focusing on that interaction. In time, Facebook became a place for businesses as well. Businesses all jumped on.

This change reinforces why it's so important not to rely on social media platforms as your main marketing tools. Any of these social media platforms can change and we have to change with them or stop using them. It's your website and blog and mailing list that you can control and those should be the foundation of your marketing.
… more … "Focus on Interacting With Your Followers"

Why You Should Avoid Digital Sharecropping

In the bad old days, some folks were trapped in a poverty-inducing cycle, farming land they could never own. Rich landowners allowed ("allowed" !) tenant farmers to work the land in exchange for a share of the crop. The rich landowner, simply because he owned the land, received a share of the crops as well.

The sharecropper could never make enough to buy the land. The system was designed to keep the rich rich and the poor poor.

Eleven times a week I hear questions about "the best blogging platform." And I read recommendations of, not only various free blogging tools, but even folks who consider their Facebook page or other social media presence to be their online marketing.

If you don't own the land, you're sharecropping, building someone else's empire.

… more … "Why You Should Avoid Digital Sharecropping"

Do One Thing

Drip. Drip. Drip.

Water wears away stone by constancy, not power, not volume.

Marketing with a long vision will serve you better than looking for short-term sales.

Every day, do one thing to market yourself as an author, or to learn more about successful marketing. Here are 20 ideas to get you started:

… more … "Do One Thing"

Customize Your Social Media Posts

Customize your Twitter and Facebook postsIt's okay to share the same message across all your social platforms. You will want to customize them for each network though. Twitter is not Facebook. You can post a much longer message at Facebook than you can at Twitter since Twitter is limited to 140 characters (you can add an image to Twitter and not have it count toward that character limit). So don't think you can just post something at Facebook and then tweet it from there and get the best results.

Here's an example of a longer Facebook post.

Facebook post:

Top 12 Tech Tools for Setting Up Your New Business

There are many online tech tools available for setting up a new business. As a small business owner myself for the past 10 years, I’ve come to rely on several that I recommend. The top 12 I recommend are:

1. Basecamp3 - This is a very simple, web-based, project management tool. You can store files and create task lists with due dates that can be assigned to different team members. You can share folders with clients or not. There is no limit to the number of projects you can create. They offer a free 30-day trial without a credit card needed. This is a tool I use every day and it’s well worth the $29 per month I spend to be able to manage a variety of different projects with my various team members and clients. Read on for the rest of the list:

and the same post as a tweet:

My recommended Top 12 Tech Tools for Setting Up Your New Business include Basecamp 3 and OneDrive. The rest are: