One of the biggest mistakes authors make is thinking their newsletter is about selling. Marketing, which is what your newsletter is part of, is about building relationships. When you have good relationships with people, they'll buy without you "selling" at all.
When you imagine that one person you're writing your newsletter for, also remember that you're not dragging a friend down the alley to mug them (because it's not about money.) Instead, you're chatting with someone who asked you to talk to them. Would you really say "I'm sure you don't really want to talk to me, so I'll keep this brief and infrequent"?
… more … "Get the Right People on Your List by Going Organic"
This is an edited version of a section from my book The Time Is Now 11:59.
Persuasion is the core of marketing. It's easy to assume, then, that the job of marketing is to persuade folks to buy your book.
That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.
What Madness Is This?
… more … "Why Your Marketing Should Annoy Some People"
Drip. Drip. Drip.
Water wears away stone by constancy, not power, not volume.
Marketing with a long vision will serve you better than looking for short-term sales.
Every day, do one thing to market yourself as an author, or to learn more about successful marketing. Here are 20 ideas to get you started:
… more … "Do One Thing"
Authors, both fiction and nonfiction, want to connect with fans and readers. Here are nine ways authors can expand their reader base and create more engagement.
… more … "9 Ways Authors Can Reach More Fans and Readers"
1. Interaction with fans will increase the likelihood of your posts showing up in that fan’s newsfeed.
2. Encourage people to:
- Like your posts
- Comment on your posts
- Share your posts
3. End your post asking your readers to comment and share with their network.
4. Ask fans to “Tell me how you feel…”
5. Share something about yourself and ask your fans to share something about themselves as well.
6. Encourage fans to ask questions and then be sure to answer them.
7. Ask your fans questions. Questions that ask ‘where,’ ‘when,’ and ‘should’ are more successful at engaging readers than asking ‘why.’
8. Use images to attract your reader’s eye and compel them to read your post.