That's half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.
The board was a map of the world. Each player started on one continent with a number of armies. Rolls of the die determined the outcomes of battles, introducing a certain element of chance, but good strategy usually triumphed.
One concept my younger brother never grasped was that one big army defending his borders was stronger than 3 or 4 small ones. But he liked spreading things out, so he'd have 4 armies each in Mexico, Central America, and Colombia rather than putting all 12 in Mexico.
Our older brother would come down through Texas with 6 armies and blow through like Santa Ana. Or whoever would have been blowing from the north.
Like Butter Spread Over Too Much Toast
It's very easy to be distracted by everything going on in social media and to lose focus on your objectives. You intended to go to Facebook to post an update about your services but were sidetracked by a post you saw. Next thing you know it's been thirty minutes and you've forgotten to post your update!
How do you maintain your focus on your social media objectives and not get sidetracked?
Here are a couple of tips I've used:
- Type out the post you intend to share and have it up on your screen ready to go with hashtags, image, and shortlink.
- Set a timer for 10 minutes. Then if you have been sidetracked, the timer will remind you to get back to task and not to waste more time.
Remember what your objectives are when posting to your social media networks and don't allow yourself to get sidetracked by trivia. You can schedule that for another time!