Focused Daily Monitoring for Social Media

I strongly encourage clients to spend 10-15 minutes each day to monitor their social media accounts. This can be challenging if you don't stay focused. It's so easy to get distracted by what's going on in social media and especially in your personal timeline on Facebook. Stay focused on your purpose to monitor your business accounts and be determined not to get sidetracked.

You can do it! I've timed myself more than once and I spend 10-15 minutes every morning doing this focused daily monitoring on my social media for business accounts. Later in the day I can spend time on my personal accounts.

My Daily Monitoring Routine

I did all this today in just under 9 minutes:

  • Log in to Instagram to check my business account
    1. Check notifications - new likes, comments, messages, new followers
    2. Respond to any comments, messages, new followers
    3. Review and like a few appropriate posts by others
  • Log in to LinkedIn
    1. Check notifications & messages
    2. Respond to any comments, messages, new network connections
    3. Review and like a few appropriate posts by others
  • Log in to Twitter
    1. Check notifications & messages
    2. Follow back as appropriate anyone new who has followed me
    3. Follow at least 5 new profiles
    4. Respond to any comments, messages
    5. Check my lists and like and retweet a few appropriate tweets by others
  • Log in to Facebook to check my business account
    1. Check notifications & messages
    2. Respond to any comments, messages, new connections
    3. Review and like a few appropriate posts by others

The process usually does only take me about 10 minutes each morning. Sometimes a bit longer if there are comments on articles I've posted or group discussions I'm participating in.

For each account, I check only my business accounts. I check my personal accounts later in the day.

I'm happy to answer any question you have about using social media if you'd like to leave it in the comments below. You can also schedule a consultation with me here.

Nonfiction Writers Conference 2017

2017 Nonfiction Writers Conference

The 7th annual Nonfiction Writers Conference returns May 3-5, 2017.

I've been working with Stephanie Chandler, Founder of the Nonfiction Writers Conference, since its beginning. The conference is always full of valuable information and resources for nonfiction authors. Since most of my clients are nonfiction authors, I highly recommend you attend. I always learn something new about handling social media for my nonfiction author clients as well.

This event is completely virtual; attendees participate via phone or Skype, with 15 speakers over three days. Speakers for NFWC 2017 include:

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Audit Your Social Media Accounts

Audit Your Social Media AccountsYou want to be sure your social media accounts are updated so they always have your current information. Now is a good time before the start of the new year to audit your social media properties.
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Instagram New Features: 4 Potential Ways Your Brand Can Get the Most Out Of It

Instagram has been among the winds of change for quite some time. First, it rolled out a new algorithm, then it increased the video length and very recently unveiled the Instagram Stories feature. The new features could act as blessings for content creators and marketers as they get more flexibility. The increased video length and Instagram stories are going to be pivotal for companies and brands, and it's time we decipher how to make use of these changes. Let’s, take a look

Instagram Stories

instagram stories

(Instagram stories received positive reviews with in hours of it’s launch)

#1 Making The Most Of Instagram Stories

Instagram Stories are the latest major addition to the application. It now lets users post videos and photos that vanish within 24 hours. The feature which is very similar to Snapchat stories, which also cannot be accessed after 24 hours.

So, how can we make the most of this feature? Brands can utilize Instagram stories as a way to portray what is happening behind the scenes. "Behind the scenes" footage can add authenticity to other related content you post on the platform as well. For example – Cafés and restaurants active on Instagram post photos of their new dishes. Stories can act as a platform which adds a different perspective to it by showing how the dish is made or a vox pop of food lovers reviewing the meal.

Takeovers are very popular on most social media platforms. Instagram Stories could facilitate takeovers as influencers could put stories that are engaging to the audience. You could post a photo as a teaser for your campaign and then make users jump to the story where more content could be shared.

It is an exciting time for live video content at present. Instagram Stories might pave the way for brands to create live videos. They are incredibly engaging as well. Stories also give a chance for the brands to converse with their followers on 1:1 basis. Shortly, you might be able to see brands conducting Q&A session through Stories. People can ask questions through Instagram Direct and brands could answer it through this new feature.

#2 Beat The Feed Algorithm

Instagram recently added an algorithm which aims to filter the feed. This way, users get to see posts that the algorithm predicts to be of interest to the user. The new Stories feature can be very useful for brands as they don’t have to be at the mercy of the algorithm. Brands can stay top-of-mind on Instagram even if their content fails to feature in the news feed.

Experimenting with stories and adopting it early could aid brands in attracting the attention of their followers and ultimately boost engagement.

Video length

instagram video length

(Instagram has expanded the video length to 1 minute)

#3 Making The Most Of Video Length

Taking a look at some important metrics about video engagement, we see that videos between 30 to 60 seconds can attain peak engagement. You can expect optimal levels of exposure through Instagram can as they've expanded the limit to 60 seconds for videos. So, it is entirely worth it to invest your effort and time on the platform.

Many old-school marketers avoid online platforms like Vine and Snapchat due to its video length restrictions. But, since Instagram increased the video length marketers and advertisers can be comfortable as it is quite similar to television commercial spots. Short videos and pictures allow users to scroll through the newsfeed very easily. If Instagram had decided to increase it more than 60 seconds, it might have created adverse effects as users will start abandoning the feed.

So, how to get more followers on instagram despite these changes? The 60-second video length could be a calculated move from the Instagram HQ as it does not harm user experience but still give creators more time to communicate through their videos. To keep the users interested, don’t push the whole content at once through the video instead distribute it over 60 seconds. This way, you can attract more followers.

#4 Call To Action

Since Instagram changed the feed algorithm, the importance of attaining top levels of engagement have risen, and it can be fueled by positive calls to action. The former video length forced us to sacrifice a lot of things to implement a call to action. The longer videos open up opportunity and time to not just include CTA but improvise with CTA as well.

This way, content creators will be more than happy as they get time to execute a call to action that ensures the placement of their content at the prime spots of your Instagram feed.

Conclusion

The features listed above help the brands in getting more followers and conversing with the audience. You don’t have to worry about these changes at all as the tips listed above have got you more than covered. Happy Instagramming!

This is a Guest Post by Sandra Christie

Tips for Using Hootsuite to Manage Your Social Media Networks

Hootsuite is a great tool to use to help you manage all your social media networks from one dashboard. Here are a couple of tips to help you use it effectively.

  • Create streams in Hootsuite to monitor Twitter mentions, retweets, inbox messages, keywords, competitors, and much more. Check your streams daily and reply to mentions, thank people for retweeting, respond to messages, see what your competition is up to, etc.
  • Use the “Quote tweet” feature in Hootsuite. When you choose to retweet it comes up with an option to “Quote.” Use this feature periodically and add a relevant comment to the retweet quote. This will also allow you to add 116 characters of commentary in addition to the 140-character limit of the quoted tweet. This can also be done directly from Twitter. When you click the retweet icon, simply add your comment in the box that appears.

Tips for Using Hootsuite to Monitor Social Media Networks

Hootsuite has just integrated Instagram as well. Please share your tips on how to use Hootsuite below in the comments section.