There are more books than you could read in a hundred years, even if that's all you ever did. In a way, books are a commodity.
The firehose-stream of new books, both independent and traditionally published, makes individual books even harder to distinguish. Your only hope of being found is to focus relentlessly on the 1% which makes your book unique.
I'm not suggesting that you find a way to convince people that your book is unlike anything which has ever come before. If you've written about coaching or accounting or networking or marketing, your book will share concepts and content with oodles of existing books on the topic.
… more … "Books are 99% Commodity — Sell the Other 1%"
The Fall Nonfiction Writers Conference, featuring the theme “Marketing Mastery for Authors,” happens November 9th & 10th, 2017. This event is completely virtual; attendees participate via phone or Skype. Speakers for NFWC FallCon 2017 include:
- Jim Horan – Opening Keynote: Ready for Your Author Business to Get Easy?
- Sandra Beckwith – Build Your Book Marketing Plan
- Connie Ragan Green – Website Secrets and Content Marketing for Authors
- Joan Stewart, Book Hooks – Fun, Timely, Creative Angles to Publicize Your Book
- Dennis Yu – Facebook Marketing for Authors
- Stephanie Chandler – Advanced Book Marketing Tactics That Get Results
- Patrick Schwerdtfeger – Keynote Gold: Speaking to Sell More Books
- Tina Dietz – Marketing with Podcasts and Audio Books
The Nonfiction Writers Conference is brought to you by the Nonfiction Authors Association, an educational community for experienced and aspiring writers. If you’re ready to accelerate your author career, pull up a seat on your couch and join us for this powerful event! Details and registration: http://nonfictionwritersconference.com/fall-2017-nonfiction-writers-conference/
In the bad old days, some folks were trapped in a poverty-inducing cycle, farming land they could never own. Rich landowners allowed ("allowed" !) tenant farmers to work the land in exchange for a share of the crop. The rich landowner, simply because he owned the land, received a share of the crops as well.
The sharecropper could never make enough to buy the land. The system was designed to keep the rich rich and the poor poor.
Eleven times a week I hear questions about "the best blogging platform." And I read recommendations of, not only various free blogging tools, but even folks who consider their Facebook page or other social media presence to be their online marketing.
If you don't own the land, you're sharecropping, building someone else's empire.
… more … "Why You Should Avoid Digital Sharecropping"
When I was a kid my brothers and I played a board game called Risk. The goal was to conquer the world. This is our goal as writers, so it's a good analogy, right?
The board was a map of the world. Each player started on one continent with a number of armies. Rolls of the die determined the outcomes of battles, introducing a certain element of chance, but good strategy usually triumphed.
One concept my younger brother never grasped was that one big army defending his borders was stronger than 3 or 4 small ones. But he liked spreading things out, so he'd have 4 armies each in Mexico, Central America, and Colombia rather than putting all 12 in Mexico.
Our older brother would come down through Texas with 6 armies and blow through like Santa Ana. Or whoever would have been blowing from the north.
Like Butter Spread Over Too Much Toast
… more … "Where Should You Be Selling Your Books?"
If you were to ask us why you get Ausoma's newsletter, we could tell you that there are only two possible ways: you signed up for it yourself at the website, or you asked to be on the list.
We didn't add you just because we wanted to.
We didn't get your business card at a mixer, and add you to our list without telling you.
We didn't sell you a book, and add you to our list without telling you.
We didn't connect with you on Facebook, LinkedIn, Twitter, Pinterest, or Bob's Social Media and Lawnmower Repair, and add you to our list without telling you.
Your email newsletter is your most valuable marketing asset. Well, it's how you access your most valuable marketing asset.
… more … "Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR"