Best Times to Post on Social Media: Rules vs Principles vs Reality

There is no "best time to post" on any social media.

Any study that claims to reveal the perfect time to post on any social media platform is, instead, revealing the mathematical results of an algorithm they used to calculate certain (possibly beneficial) outcomes at one particular moment in time, for some general group of posters.

No one can possibly tell you when the bulk of your followers and potential followers will be ready to receive your message. There is no calculation to allow one post to be carefully planned to accomplish more than some other post.

Here's what works: consistent persistent personal relevant content.

Always has. Always will. No trickery or algorithms needed.

Update

An article by the social media management tool company Buffer makes the same point with more specifics.

SMART Goals (#5 of 6 Tools to Get You Writing)

#5 of 6 tools to get you writing instead of whimpering in the fetal position on the closet floor.

If you don't know where you're going, not only will it be harder to get there, you may not know you've arrived.

Business folk all know about SMART goals. They know you never begin something without those SMART goals.

A simple Google search will provide endless results, including the fact that everyone has their own version. I'll provide a brief review here using the version I like best.

Goals should be:

… more … "SMART Goals (#5 of 6 Tools to Get You Writing)"

Dear Former Newsletter Subscriber

Social media is not about making the most connections, it's about making the right connections.

Dear Former Newsletter Subscriber:

Thank you for unsubscribing from my newsletter. I hope the process was clear and simple.

Don’t take this wrong, but I’m glad you left. Here’s why:

… more … "Dear Former Newsletter Subscriber"

If It Is Relevant They Will Read

Our last post was about making sure your newsletter is anticipated. Today: what happens when it's relevant.

If your favorite show is interrupted so Bob can yell at you about his low low life-insurance prices, you'll resent it. (Maybe you'll just numbly endure, but we'll call that "resentment" for now.)

If your favorite show is interrupted so the National Weather Service can alert you to a life-threatening situation hovering over your rooftop, you won't resent it, you'll appreciate it.
http://www.freeimages.com/photo/bad-weather-1398005
It wasn't personal.

It wasn't anticipated.

When the level of relevance reaches 100% personal and anticipated can drop to zero and the message will still be appreciated.

… more … "If It Is Relevant They Will Read"

Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR

If you were to ask us why you get Ausoma's newsletter, we could tell you that there are only two possible ways: you signed up for it yourself at the website, or you asked to be on the list.

We didn't add you just because we wanted to.

We didn't get your business card at a mixer, and add you to our list without telling you.

We didn't sell you a book, and add you to our list without telling you.

We didn't connect with you on Facebook, LinkedIn, Twitter, Pinterest, or Bob's Social Media and Lawnmower Repair, and add you to our list without telling you.

Your email newsletter is your most valuable marketing asset. Well, it's how you access your most valuable marketing asset.

… more … "Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR"