Teleseminar: 6 Ways to Market Your Nonfiction Book on Twitter, Facebook, and LinkedIn

Event Date: February 28, 2018 | Time: 10AM PST / 1PM EST

Nonfiction Authors AssociationJoin me on the weekly Nonfiction Authors Association teleseminar as I share 6 Ways to Market Your Nonfiction Book on Twitter, Facebook and LinkedIn.

What We Will Discuss

  • Why a nonfiction author would market their book using social media
  • Basic Dos and Don'ts for social media marketing (my 6 Principles of Social Media)
  • Tips for more advanced social media users
  • My favorite ways for marketing your book on Twitter, Facebook, and LinkedIn

How to Participate

Live access to the weekly teleseminars is free to all Nonfiction Authors Association members. Anyone can join as a free Basic member. Learn more about how to participate here

10 Facebook Marketing Tips to Sell Your Book

Judy Cullins, Nonfiction Book Writing, Self Publishing, & Marketing Coach, graciously allowed us to reprint her article here. Judy offers a free 35 page ebook, "10 Essential Steps to Writing a Book your Ideal Audience will Love" when you sign up for her FREE How to Articles About Book Writing, Self Publishing, and Marketing. Sign up here: http://bookcoaching.com/subscribe/

10 Facebook Marketing Tips to Sell Your Book
Are you stuck on where to share the good news about your book? Maybe you think Social Media is a waste of time? And, you may be kicking and screaming about the social media learning curve. I did that too, when social media was in its youth. From the time I joined Twitter over years ago, then moved to Facebook with book coaching tips on my FB page, then to LinkedIn with my book group, I’ve learned the ways to bigger book sales. I’d say all three work for book marketing, but you may need to change your approach with Facebook.

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13 Ways to Utilize Your Facebook Author Page

Facebook infographic

First step: set up an Author Facebook page, separate from your personal page. Set it up under your author name, not your book. That way when you write additional books, you can use the one author page for them all instead of creating a new page for every book. Here are 13 ways you can get started utilizing your author page.

  1. Claim your custom URL. Example: https://www.facebook.com/Author[YOURNAME]/.
  2. Create a Cover Image that clearly shows the type of book(s) you write. The image can include the cover of your book(s) as well as a short text description of your topic. This area is what people see first so make it count. You can even change it from time to time – when you’re offering your book on sale or have a special event or speaking engagement coming up.
  3. Use a professional headshot for the profile image.
  4. Call to Action button. Just below the cover image is a button that can be customized to say Sign Up, Contact Us, Book Now, Learn More, or Get in Touch. You can add a link to a page on your website where followers can sign up for your newsletter, learn about your services, or contact you.
  5. Use Tabs wisely. You can rearrange them as you like (Under Settings, Edit Page.) You can include a Services tab, Photos, Videos, Events and more.
  6. About Section. Write a brief summary about your book in the About section (though it is limited to 255 characters.) You can add more details in the Story section that include your keywords.
  7. Pin a post. You can pin any post or image to the top of the page so it’s the first thing visitors see. Just click on the drop-down arrow in the upper right-hand corner of any post and choose Pin to Top of Page. This can be changed periodically. Are you running a special? Pin that post to the top of the page. Did you just release a new book? Change the pinned post so people see that first.
  8. Post at least 3 times a week, preferably daily. Some ideas to get you started: post a short book excerpt, a relevant quote, a brief reader review, or ask a question to get conversations started. Get creative!
  9. Boost a post. Once you see which post is most popular, this may be a good one to spend some money on to Boost. This is one way to get your page in front of new eyes and increase followers. You might also consider creating an ad, particularly if you’re about to launch a book. You don’t have to spend a lot. Test the waters with just $1 per day.
  10. Check your notifications and messages daily. A reader may have asked a question, posted a comment, or sent you a message. You don’t want to miss any interactions. This is a great opportunity to engage with your readers.
  11. Check your Insights tab at least once a week. You’ll be able to see data showing how many people viewed your posts, how much engagement your page is getting, which posts are most popular, and much more.
  12. Create a Milestone. Did you just sell your 100th copy? Release a second edition? Or reach some other milestone? Under your cover image to the right of the Share button is a box with 3 dots (…). Click there and in the drop-down you’ll find Create Milestone.
  13. Add a Follow Me button on your website so readers can find you on Facebook. Include the link to your Facebook page in your email signature and at any other online networks as well as in any printed marketing materials.

There is a lot you can do with your Facebook author page. These ideas will get you started. I’d love to hear what else you’ve done with yours.

Build Book Buzz: Q&A with Sandra Beckwith

Sandra Beckwith is an author and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing. You might have seen her on The Montel Williams Show or CBS This Morning or read about her in The New York Times, The Wall Street Journal, or USA Today. Her website, BuildBookBuzz.com, has been named a top website for authors and writers three times. Subscribe to her free weekly newsletter and get a free gift.

We had some questions for Sandra. She had some answers you can put into practice today and build into your ongoing social media marketing plan.

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Get the Best Results for Your Nonfiction Book with Social Media

Get the Best Results for Your Nonfiction Book with Social Media MarketingYou've written your nonfiction book and hope to build your business by promoting your book on social media. To get the best results, there are several factors to keep in mind. First, using social media marketing is not a guarantee of immediate increased book sales. Set realistic expectations and understand it takes time to build momentum. Social media marketing takes a long-term commitment as it an take six months or longer to even begin to see the beneficial results.

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