Case Study: One Year on Social Media with George Troy

George Troy contacted me after he finished writing his book, The Five Laws of Retail. He said, "I want to build my social media presence and begin blogging. I am overwhelmed and need help."

This past year George Troy's followers on Twitter increased 1,234%, on Facebook 178%, on Instagram 242%, and on LinkedIn 237%!

How Did We Do It?

We put together a plan to make sure his blog was updated regularly, establish a solid social media presence, and expand his online network. Together we created goals and discussed and adjusted these monthly as needed. Within just a few months we saw substantial increase in his followers on Twitter, Facebook, LinkedIn, and Instagram. Here's what George had to say:

Sue and her team have made invaluable daily contributions to my work. I worked in business for decades and  recently completed a book on the subject, The Five Laws of Retail. I quickly learned that building a social media platform to support the book was a full time job and needed a professional. We created targets  for each channel for each month, measure against them and ultimately met and exceeded each goal. I can’t imagine achieving my goals without her help and support.

George's editor, Candace Johnson, assists him in updating his book proposal and makes sure we get updated book promotion information included. Candace recently wrote a guest post for us about what social media information publishers are looking for in a book proposal. "Publishers want to see that your audience is growing. You might have recently begun blogging and don’t yet have impressive numbers to report, so show them the rates of growth over a period of time."

We've been working together with George for over a year now. He just updated his book proposal again and this time we included the percentage of increase for each network over the past year as noted above.

Case Study: George Troy
Example of image we created for us on George's social media networks.

Your Social Media: What to Include in Your Book Proposal

Today we're delighted to share a guest post from editor, proofreader, writer, and writing coach Candace Johnson.

You have a unique idea for a nonfiction book, and you’re writing a compelling proposal that you’re certain will knock the socks off an agent and then a publisher. And then you get to the part where you illustrate author platform, including your social media footprint.

Your Platform as a Nonfiction Author

If you’re confused about what you should include in your proposal to illustrate your platform, you’re not alone.

… more … "Your Social Media: What to Include in Your Book Proposal"

Why You Should Avoid Digital Sharecropping

In the bad old days, some folks were trapped in a poverty-inducing cycle, farming land they could never own. Rich landowners allowed ("allowed" !) tenant farmers to work the land in exchange for a share of the crop. The rich landowner, simply because he owned the land, received a share of the crops as well.

The sharecropper could never make enough to buy the land. The system was designed to keep the rich rich and the poor poor.

Eleven times a week I hear questions about "the best blogging platform." And I read recommendations of, not only various free blogging tools, but even folks who consider their Facebook page or other social media presence to be their online marketing.

If you don't own the land, you're sharecropping, building someone else's empire.

… more … "Why You Should Avoid Digital Sharecropping"

Customize Your Social Media Posts

Customize your Twitter and Facebook postsIt's okay to share the same message across all your social platforms. You will want to customize them for each network though. Twitter is not Facebook. You can post a much longer message at Facebook than you can at Twitter since Twitter is limited to 140 characters (you can add an image to Twitter and not have it count toward that character limit). So don't think you can just post something at Facebook and then tweet it from there and get the best results.

Here's an example of a longer Facebook post.

Facebook post:

Top 12 Tech Tools for Setting Up Your New Business

There are many online tech tools available for setting up a new business. As a small business owner myself for the past 10 years, I’ve come to rely on several that I recommend. The top 12 I recommend are:

1. Basecamp3 - This is a very simple, web-based, project management tool. You can store files and create task lists with due dates that can be assigned to different team members. You can share folders with clients or not. There is no limit to the number of projects you can create. They offer a free 30-day trial without a credit card needed. This is a tool I use every day and it’s well worth the $29 per month I spend to be able to manage a variety of different projects with my various team members and clients. Read on for the rest of the list: http://ow.ly/6BZy30cQBRy

and the same post as a tweet:

My recommended Top 12 Tech Tools for Setting Up Your New Business include Basecamp 3 and OneDrive. The rest are: http://ow.ly/6BZy30cQBRy

Nonfiction Writers Conference 2017

2017 Nonfiction Writers Conference

The 7th annual Nonfiction Writers Conference returns May 3-5, 2017.

I've been working with Stephanie Chandler, Founder of the Nonfiction Writers Conference, since its beginning. The conference is always full of valuable information and resources for nonfiction authors. Since most of my clients are nonfiction authors, I highly recommend you attend. I always learn something new about handling social media for my nonfiction author clients as well.

This event is completely virtual; attendees participate via phone or Skype, with 15 speakers over three days. Speakers for NFWC 2017 include:

… more … "Nonfiction Writers Conference 2017"