Why You Should Avoid Digital Sharecropping

In the bad old days, some folks were trapped in a poverty-inducing cycle, farming land they could never own. Rich landowners allowed ("allowed" !) tenant farmers to work the land in exchange for a share of the crop. The rich landowner, simply because he owned the land, received a share of the crops as well.

The sharecropper could never make enough to buy the land. The system was designed to keep the rich rich and the poor poor.

Eleven times a week I hear questions about "the best blogging platform." And I read recommendations of, not only various free blogging tools, but even folks who consider their Facebook page or other social media presence to be their online marketing.

If you don't own the land, you're sharecropping, building someone else's empire.

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Customize Your Social Media Posts

Customize your Twitter and Facebook postsIt's okay to share the same message across all your social platforms. You will want to customize them for each network though. Twitter is not Facebook. You can post a much longer message at Facebook than you can at Twitter since Twitter is limited to 140 characters (you can add an image to Twitter and not have it count toward that character limit). So don't think you can just post something at Facebook and then tweet it from there and get the best results.

Here's an example of a longer Facebook post.

Facebook post:

Top 12 Tech Tools for Setting Up Your New Business

There are many online tech tools available for setting up a new business. As a small business owner myself for the past 10 years, I’ve come to rely on several that I recommend. The top 12 I recommend are:

1. Basecamp3 - This is a very simple, web-based, project management tool. You can store files and create task lists with due dates that can be assigned to different team members. You can share folders with clients or not. There is no limit to the number of projects you can create. They offer a free 30-day trial without a credit card needed. This is a tool I use every day and it’s well worth the $29 per month I spend to be able to manage a variety of different projects with my various team members and clients. Read on for the rest of the list: http://ow.ly/6BZy30cQBRy

and the same post as a tweet:

My recommended Top 12 Tech Tools for Setting Up Your New Business include Basecamp 3 and OneDrive. The rest are: http://ow.ly/6BZy30cQBRy

Nonfiction Writers Conference 2017

2017 Nonfiction Writers Conference

The 7th annual Nonfiction Writers Conference returns May 3-5, 2017.

I've been working with Stephanie Chandler, Founder of the Nonfiction Writers Conference, since its beginning. The conference is always full of valuable information and resources for nonfiction authors. Since most of my clients are nonfiction authors, I highly recommend you attend. I always learn something new about handling social media for my nonfiction author clients as well.

This event is completely virtual; attendees participate via phone or Skype, with 15 speakers over three days. Speakers for NFWC 2017 include:

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Get the Best Results for Your Nonfiction Book with Social Media

Get the Best Results for Your Nonfiction Book with Social Media MarketingYou've written your nonfiction book and hope to build your business by promoting your book on social media. To get the best results, there are several factors to keep in mind. First, using social media marketing is not a guarantee of immediate increased book sales. Set realistic expectations and understand it takes time to build momentum. Social media marketing takes a long-term commitment as it an take six months or longer to even begin to see the beneficial results.

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I.N.S.P.I.R.E. Your Social Media

Are you ready for some inspiration? Here are 7 things to consider in order to do something inspirational with your social media marketing efforts.

Inspire your social media effortsI.N.S.P.I.R.E. Your Social Media Efforts

I - Intention: In order to be effective using social media, you need to determine your intention, your goal. Is it your intention to build awareness of your book or business? Is your goal to sell more books, get more clients, grow your fan base? Once you clearly define your intention, you can develop specific strategies to realize your intention and grow your networks.

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