There is no "best time to post" on any social media.
Any study that claims to reveal the perfect time to post on any social media platform is, instead, revealing the mathematical results of an algorithm they used to calculate certain (possibly beneficial) outcomes at one particular moment in time, for some general group of posters.
No one can possibly tell you when the bulk of your followers and potential followers will be ready to receive your message. There is no calculation to allow one post to be carefully planned to accomplish more than some other post.
Here's what works: consistent persistent personal relevant content.
Always has. Always will. No trickery or algorithms needed.
An article by the social media management tool company Buffer makes the same point with more specifics.
Here are just a few ideas:
- Ask engaging questions
- Use humor
- Ask for tips
How Do You Get the Conversation Started in Social Media Networks?
One of the main social media networks is Google+. Google+ has 300 million monthly active users. Here are a few tips to help you make the most of using Google+ for your social media marketing and your virtual assistant business.
- Use hashtags. They can be used the same way you use them in Twitter and will help your posts get found and notice. Google+ is now automatically adding a hashtag to many posts but you want to choose appropriate ones for your posts as well.
- Format text in your posts. I just learned you can add an asterisk (*) before and after a word or phrase to make it bold. You can use an underscore (_) before and after a word or phrase to make it italic. And you can use a dash (-) before and after a word or phrase to strike through text. In other words, *this* become this, and _this_ becomes this and -this- becomes
- Create a great cover image. There is a lot of real estate available in the cover image area to promote you and your business. Don't just use the default image. Create something visually appealing that tells visitors what you can do for them.
- Use photos. Be sure to use photos in your posts. You can also add video and create events. Photos catch people's eyes and increase the chances of your post being noticed.
- Add more connections. You want to grow your circle of influence by adding more connections. Go to People and search for people you may know. If you are a Gmail user, click on Gmail contacts. Suggestions will come up based on your Gmail contacts. Just click add and add these connections to the appropriate list.
- Check out What's hot. Click on What's hot and you'll be taken to a page showing you what the current popular posts and topics are. There will also be suggestions on Communities you may want to join and other people you may want to follow.
Do you have any tips to share on using Google+? Please share them here! You can also connect with me on Google+ here.
1. Interaction with fans will increase the likelihood of your posts showing up in that fan’s newsfeed.
2. Encourage people to:
- Like your posts
- Comment on your posts
- Share your posts
3. End your post asking your readers to comment and share with their network.
4. Ask fans to “Tell me how you feel…”
5. Share something about yourself and ask your fans to share something about themselves as well.
6. Encourage fans to ask questions and then be sure to answer them.
7. Ask your fans questions. Questions that ask ‘where,’ ‘when,’ and ‘should’ are more successful at engaging readers than asking ‘why.’
8. Use images to attract your reader’s eye and compel them to read your post.
As we wrap up 2012 and look ahead to what's ahead in 2013, now is a good time to review what you can do in next year to make it the most successful year yet in your virtual assistant business. Here are 3 Quick "C" Tips for success.
1. Consistency - Whatever you do in your business in 2013, be consistent. Create a marketing plan that shares your messages in a regular, consistent manner on a weekly basis. Clients will also appreciate knowing that they can depend on you to be consistent in always getting work done and reply to their inquiries in a timely manner.
2. Collaborate - Don't be afraid to collaborate with your colleagues - particularly if a client asks you to do something you haven't done before. Working with a fellow virtual assistant to provide the best possible service to your client is much better than trying to struggle to learn something you are unfamiliar with. If you need help finding a fellow virtual assistant to collaborate with, contact me at firstname.lastname@example.org and I will help you find someone - at no charge.
3. Commit - Commit to doing your very best every time. Commit to learning all you can this year to make 2013 your best year ever - even if that means investing in a book, a coach, or additional training. Commit to providing the best possible service to every one of your clients.
These are just 3 Quick Tips for success in your virtual assistant business. For more tips, continue following our blog.