Grab Your Reader’s Attention with Great Titles

grab your reader's attention with great titlesBefore anyone will read your blog post, you’ll need to grab your reader’s attention with great titles, or headlines. Try this process:

  1. Write out 10 different titles or headlines for your blog post.
  2. Pick the top three.
  3. Ask for feedback from at least three different people you trust.
  4. Choose the one that seems to grab their attention best. Try it.

Your readers are going to be searching for a solution to a problem. Make sure your title/headline provides a solution to their problem.

What process do you use to create great titles and headlines for your blog posts that grab your reader’s attention?

What Is Your Article Title Selling?

What are you selling?Article writing is a very effective marketing tool. The main purpose of an article should be to provide information, not sell something. Once a reader trusts and respects what you say in an article, they will decide when they are ready to buy from you and contact you.

So is your title selling something other than information? It shouldn’t! Your expertise in the manner you deliver information in your article will ‘sell’ you to the reader. The only place you want to sell your services is in your Author Bio at the end of the article.

The article title should sell the benefits a reader will receive if they continue reading your article. Be creative in your title and sell the benefits of the information within your article. Don’t sell your services!

After reading your title, the reader should ask a question that will be answered in the article. Remember what you learned in school? Who? What? When? Where? Why? Pique your reader’s curiosity so they’ll want to read the article to get the answer to the question you’ve raised in their mind.

If the article raises even more questions in your reader’s minds, this is great! Now they will visit your website to see if they can learn even more.

 

Do You Know How to Create Attention-Grabbing Titles? Guest Post by Deb Lamb

I’ve known Deb for many years and can highly recommend her work. I’m very pleased to have her guest post today and hope you enjoy it.

The titles you create for your blog posts and articles serve as a first impression. It is the initial point of contact between your content and the reader. If you have a lackluster title, potential readers are less likely to read the rest of your content. To draw them in, your title needs to be enticing and full of promise. It needs to create a reaction in the reader.

Even the most profound piece of writing will see a low readership if the title doesn’t sound appealing enough to lure them in. Remember that today’s Internet user has a short attention span. If you do not grab their attention quickly, they will overlook you and move on to the next piece of content.

If you want to create headlines that will draw in the most readers, here are the things you need to do:

Focus on the emotions 

The majority of our choices are based on emotions. If you create a title that appeals to the emotions of the reader, they are more likely to read the content that follows it.

Your title should make the reader feel:

  • Respected
  • Confident
  • Safe
  • Proud
  • Sexy
  • Energetic
  • Wealthy
  • Attractive
  • Inspired
  • Powerful
  • Motivated

Some examples of this include: Do You Know How to Earn Respect from Your Employees and Colleagues? Or, 10 Tips for Motivation and Inspiration in your Daily Life. 

Empower the reader 

You is a very powerful word to include in your headlines. It makes your reader feel like you are talking directly to them, and they are important and the ones in control. It gives you a chance to speak to the reader on a personal level. Your title tells them that you are interested in helping them find the answer they are looking for.

An example of a title that empowers would be, How You Can Reignite the Passion in Your Dull Marriage.

Use an active voice 

Your title is not the place for passive voice. Leave out words like “might” or “could.” Make sure you are arranging words to sound more commanding. For example, instead of a title that says 5 Ways to Control Your Sugar Craving, you can reword it like this: Control Your Sugar Craving in 5 Simple Steps.

Some other ways to create powerful titles include:

-Asking a question: Do You Want to Earn $1,000 This Week?

-Making promises: Earn $1,000 This Week!

-Sound newsworthy: New System Guarantees $1,000 Weekly

As you sit down to create your title, you need to know who you are trying to reach and inspire. Who is your target reader? A title that appeals most to one person may not be as appealing to another. Create the right headline for the right target so you can ensure that you hit the mark each and every time.

Deb LambDeb Lamb of Your Everything Services is a Ghostwriter and Content Creator who specializes in eBook creations, SEO article writing, article marketing, blog writing and web copy. She has authored hundreds of articles published on the web and assists business owners with stunning content creation. Visit her Ghostwriting website to find out how she can add passion and spark to your content. Your content. Our passion!