Focused Daily Monitoring for Social Media

I strongly encourage clients to spend 10-15 minutes each day to monitor their social media accounts. This can be challenging if you don't stay focused. It's so easy to get distracted by what's going on in social media and especially in your personal timeline on Facebook. Stay focused on your purpose to monitor your business accounts and be determined not to get sidetracked.

You can do it! I've timed myself more than once and I spend 10-15 minutes every morning doing this focused daily monitoring on my social media for business accounts. Later in the day I can spend time on my personal accounts.

My Daily Monitoring Routine

I did all this today in just under 9 minutes:

  • Log in to Instagram to check my business account
    1. Check notifications - new likes, comments, messages, new followers
    2. Respond to any comments, messages, new followers
    3. Review and like a few appropriate posts by others
  • Log in to LinkedIn
    1. Check notifications & messages
    2. Respond to any comments, messages, new network connections
    3. Review and like a few appropriate posts by others
  • Log in to Twitter
    1. Check notifications & messages
    2. Follow back as appropriate anyone new who has followed me
    3. Follow at least 5 new profiles
    4. Respond to any comments, messages
    5. Check my lists and like and retweet a few appropriate tweets by others
  • Log in to Facebook to check my business account
    1. Check notifications & messages
    2. Respond to any comments, messages, new connections
    3. Review and like a few appropriate posts by others

The process usually does only take me about 10 minutes each morning. Sometimes a bit longer if there are comments on articles I've posted or group discussions I'm participating in.

For each account, I check only my business accounts. I check my personal accounts later in the day.

I'm happy to answer any question you have about using social media if you'd like to leave it in the comments below. You can also schedule a consultation with me here.

Are You Following Everyone?

The more people you follow on social media, the more people follow you back, right?

Mathematically, it may be right.

From a marketing perspective, wrong.

Even if everyone you followed did follow you back, that doesn't mean they are the right people to follow.

A marketing expert on Twitter recently tweeted "don't make it a goal to appeal to everyone online." Great advice! It's more effective to appeal to those who are truly interested in your topic.

A couple hours later, though, they tweeted "follow random people . . . there's a chance they may follow you back . . . you may sell them something later".

I disagree. Don't just follow anybody hoping they'll follow back. Even if they do, they'll probably unfollow you when they realize your tweets aren't relevant to them after all.

And the goal of following people on social media should never be to "sell them something later". The goal is to Be Social and Get Noticed. If your followers get real value from your messages, they'll know how to find your book, product or services to buy.

That's why we are very selective about who we follow on our client's behalf. We look for people to follow who show an interest in our client's topics. We do this in two main ways:

  1. We review the bio/description to see if they have an interest in that topic.
  2. We review their tweets to see if they are tweeting about that topic and using related hashtags.

It's much better to have fewer, but relevant and engaged followers. We help our clients with engagement by:

  • Checking notifications to see who is engaging with and messaging a client, and responding as needed
  • Retweeting relevant content from Twitter lists we've helped create for a client
  • Sending thank you tweets to selected followers who retweet a client's tweets

Don't follow everyone, or just anyone - only those who want to follow you! Want to know how we can help with that? Just ask.

How do you keep up with all the changes in social media algorithms?

Short answer: you don't.

For the long answer, watch this 1-minute video:

6 Ways to Get Your Book Noticed Using Social Media

There are of course many ways to market and get your book noticed on social media. Here are two specific ways for each of the following social media platforms. Some of these are less in-your-face book marketing and more about connecting with people so they want to learn more about you and your book.

Twitter

  1. Promote interesting quotes from your book. You probably have a ton of interesting tips or tidbits in your nonfiction book. Share those quotes in fun ways that engage your audience and encourages them to share with your audience. It’s fun to use a graphic-design tool such as Canva.com to do this. If you have images in your books, you can upload these to Canva, overlay your quote, and share these on Twitter. Images like that tend to get more likes and shares than plain text messages. You can do the same thing with book reviews. Take your 5-star book reviews from Amazon and post short excerpts of them in an image that you share. Here is a PDF I created with some sample images I created for my own nonfiction book.
  2. Tweet Your Milestones. Did you just send your manuscript off to the editor? Did your cover designer just give you the final cover design? Did you just sell 100 copies to a local school? Tweet about it. And you can make it fun for others to share by creating an image in Canva.com with the text being your milestone (Just sold 100 copies!)

Facebook

  1. Like other pages related to your topic. Do this as your own page. Here's how: go to a page you want to like and click on the box with the ellipses right under the main banner and to the right of the Like, Follow, Share boxes. A box pops up and one of the options is Like as your Page. That’s what you want to click. You may find that page reciprocates and likes your page as well. The big advantage here though is that now you can like and comment on their page as your own page – not just you as your personal profile. This is a great way to get more exposure for your own page. Your comments might be tips you can share from your own book. You don’t want to be too self-promotional when you do that. Just share the tip as your own page and say there’s more information found in Chapter 10, for example, of your book. Let people come ask you more about it. I also suggest sharing your Facebook page posts on your personal timeline with a comment.
  2. Invest in ads. You don’t have to spend a lot of money. In fact, you can spend as little as $1 per day. I suggest starting small and testing to see what works and what doesn’t and then later you can work with a larger budget if you want. Several of my clients have run a one-week ad for just $7 and found they get great results. They get more page likes, engagement, and their posts reach a much larger audience. I learned about this $1 per day idea from Dennis Yu of Blitz Metrics and highly recommend investing in his course. You can sign up for the course at blitzmetrics.com/fdd/. With the recent changes at Facebook, this is one way your page is more likely to be seen – particularly if you pay to boost posts that are already getting engagement – which means people are commenting on the post.

LinkedIn

  1. Publish articles on LinkedIn Pulse. Write articles related to your book topic and publish these on LinkedIn to showcase your expertise. It’s very easy. When you log in to LinkedIn one of your choices to post is to write an article. Include an image and a link at the end of your article to where they can learn more about you – your website or Amazon author page. These articles can be seen by people who aren’t even connected to you. Be sure to follow up and reply to any comments made on your articles. Remember to view the analytics for your articles to see how many people are viewing them, liking them, and sharing them.
  2. Utilize groups. If you haven’t yet joined any groups, do so. Find groups related to your book’s topic and join them. Then engage in conversations already there. As with any social network, enlighten and educate with your comments. Show your expertise so people will want to come view your profile, connect with you, and eventually learn about your book. You might even consider starting your own group.

If you like this post, you’ll want to check out our Be Social – Get Noticed monthly service packages.

Twitter's New Rules and Why They Won't Matter to You

Follow us. We know the way.
Follow us. We know the way.
The social media folks at Edgar wrote a super article about Twitter's most recent changes to their terms of service (TOS.) Every time one of the big platforms changes the rules, folks freak.

We don't.

Our service is based on good marketing principles, which are based on thinking like a human being, on generosity, on, believe it or not, kindness. And nobody's TOS will ever ban those principles.

The New Rules and Our Solutions

Here are the two big changes at Twitter mentioned in the article, and why, despite their sweeping nature, they won't matter round these parts.

… more … "Twitter's New Rules and Why They Won't Matter to You"