Your nonfiction email list subscribers may have signed up when you offered a valuable free report. Perhaps you shared tips from your book. To keep your email list subscribers you'll need to continue offering valuable content with each email you send. When you do this your readers will come to know that you are an authority in your field. It's you they'll turn to when they need information on the topic you're an authority on.
Don't hold back thinking you'll save it for your next book. You can still include it in the book, perhaps expanded with more details and statistics. In fact, you'll be more likely to sell more books to your list because they will have a taste of what's in it. As with any other marketing, remember the 80/20 rule and provide 80% content to 20% book marketing in your emails. … more … "Writing for Your Nonfiction Email List"
( . . . and that's the last time I'll refer to myself in the third person . . . )
The invisible man breaks his silence at last.
About three years ago Sue's virtual assistant service completed the transition to a social media support service for nonfiction authors. For the decade before that, I focused on our two other businesses: Spinhead Web Design and Someday Box Indie Publishing. For the past 3 years those businesses have been allowed to languish while I focused on my fiction writing.
I've always been in the background here at
Chief Virtual Officer Ausoma. As we tighten our focus and create specialty packages to bring in new business (hint hint) we've agreed it's time for me to get out of the shadows and speak up. You've probably noticed a change in the tone of the blog of late; now that we have bylines, you'll note that there are two voices, Sue's staid and sensible voice, and my quirky ramblings. Quirky, as in, my business title (for this week at least) is CBR—Curmudgeon in the Back Room. We've acted like an old married couple since long before we were an old married couple. It's our thing, I guess.
… more … "Introducing Joel D Canfield"
In The Commonsense Virtual Assistant we wrote about the four fundamental customer needs:
- Get it right
- Get it out there
- Give 'em advice
- Give 'em a voice
A blog fills the last two needs, with proactive advice, and room for feedback, not just from your existing clientele, but from two groups we call prospects (people who are considering doing business with you) and suspects (people who should be doing business with you but don't know it yet.) Never underestimate the power of fortuitous discovery. When someone stumbles upon your blog, they may discover you're exactly what they need—but didn't realize it.
It's astonishing how many small businesses don't blog regularly. (We all realize that as nonfiction authors, we're in the book business, don't we?)
… more … "Your Business Needs a Blog"
The keynote address for the 2017 Nonfiction Writer's Conference was a special presentation by permission marketing guru Seth Godin.
1,000 New Books a Day
His first point: there are 1,000 new books published every day. Every day. Two quotes you may find surprising:
"Your problem is not piracy. Your problem is obscurity. If everyone on the planet read your book for free, then what would happen? Would that be a bad thing or a good thing?"
… more … "Seth Godin's Keynote Address to the Nonfiction Writer's Conference"
This is part of a series by editor Barbara McNichol to provide tips that help you write like a pro.
Have you ever wondered about the distinction between “like” or “such as” in your writing. Here are two phrases to consider:
… more … "Better Writing: When to Use “Like” vs. “Such As”"