What AUSOMA Stands For

A is for Author
Your brand identity is you, not your books.
U is for Up-to-date
People and search engines prefer fresh content.
S is for Social
Marketing is friendly, generous, human.
O is for Online
Not the only place to be! Connect in real life, by phone or at the coffee shop.
M is for More
It's not always better. Excel at one platform. Don't spread yourself thin.
A is for Awareness
Be social. Get noticed. Relationships lead to sales.