- Do your research. Find out if there is a market for your book. Define the target audience. When you start your book marketing, it will be much easier to create the right messaging when you have a clearly defined audience.
- Build your tribe. Your tribe of fans will follow you to see what’s next and refer their friends. Make it easy for people to join your tribe. Include a sign-up for your mailing list on your website in a prominent place. Add a note at the end of your book asking your readers to join your tribe – whether that’s signing up for your mailing list or following you on social media.
- Say yes to every media opportunity. Every opportunity is a step leading to bigger opportunities. Write articles, send out review copies, agree to podcast interviews.