5 Points to Review Before Sending Your Email Marketing Campaign

5 Points to Review Before Sending Your Email Marketing CampaignMany small businesses are sending out email marketing campaigns. How can you increase the chances of your email being opened and read? Here are five points to review before sending out your email.

  1. Your subject line needs to be eye-catching so your readers will want to open and read your email. The subject line should be clear and concise, about 8 to 10 words.
  2. Your brand and point need to be seen. In the recipient’s preview pane, they may only see the first few inches of your email. Make sure your brand and main point stand out in that area.
  3. Make it easy on the eyes. Keep your fonts and styles simple so it will grab your readers’ attention.
  4. Don’t overdo the images. Often your readers’ email won’t display images. Make sure the text in your email makes the point if the images don’t come through.
  5. Give it the personal touch. Make sure your email sounds like it’s a conversation with your clients. Personalize your greeting, make the tone warm, be sure the content is useful to your readers. They don’t want to feel they just got another ‘form letter’.

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