Are you a new or aspiring virtual assistant? You may have heard that you need to offer every service under the sun and learn all the new technology so you are prepared to assist everyone.
Or you may have heard the other extreme. Just learn one thing really well and offer that service only. Never do anything outside of that narrow service.
Let’s take another look at how you can have a balanced view of your virtual assistant business.
Yes, you want to provide service to a narrow niche. Why? Two reasons come to mind:
1. It is much easier to market your business to a specific niche. (“I provide administrative services to solopreneurs” versus “I help authors market their books by creating and implementing a marketing plan using social media”)
2. Prospects are more likely to find you and become clients. (An author looking for help in implementing a social media marketing plan will find you and know you are the virtual assistant they need.)
That doesn’t mean you’ll never do other types of services for other type of business owners. But it will make your marketing job easier.
What niche do you serve?
As with a lot of VA’s, I started out offering just about every service to any business! I have, with experience, worked out what I do and don’t enjoy doing and have started cutting out what I don’t! I now try to work with people I like (number 1 in my book) and with people who know what they want! It’s still quite varied in the type of business – from E-learning to hand surgery and civil engineering, but it’s work I enjoy doing!
Thank you for your comment Deborah. I too only work with people I’m real excited about and take on only work I can really enjoy. I hope my posts help other VAs avoid learning that the hard way.