Yes, we use Twitter, Facebook, LinkedIn, and Instagram and tweet and post regularly about your book. We’re also less expensive than virtually every other book marketing firm. But none of that is as important as what we really provide.
At Ausoma, our book marketing efforts are designed to help, not just you, but your audience as well. Our magic is that we understand you, the client, and your audience to help you build a relationship with them.
A Background in Neuroscience and Writing
Joel has informally studied neuroscience and psychology for decades, reading more than 100 books on the subjects. He’s spent his whole life fine-tuning his innate intuition about people, allowing him to understand what our clients, and their clients, need, and how to deliver on both counts.
Between us we’ve written 9 business books and marketed them ourselves, so we know the pressure an author is up against.
Our understanding and compassion makes us a great team, and a whole lot of fun to work with, too.
To understand who your target audience is, our intake form asks these questions:
- How would you define your target audience?
- What topics are they interested in?
- What challenges do they have that you help solve?
- What keywords or key phrases would your target audience use to find your information?
We ask you to provide us with a list of at least five influential people, authors, experts, trade associations or news sources that provide information related to topics your target audience would be interested in.
We also ask for a digital version of your book so we can read it and understand the message you want to share. And then, of course, we actually read it.
We’re selective about who we work with. We want to become, not just another service you use, but partners in your marketing adventure.