When your book launched, you probably did a lot of marketing and publicity leading up to the launch—and maybe even for a month or so after the book was released. One of the mistakes I see authors make is stopping their marketing and publicity efforts or becoming inconsistent. They may do nothing for a few months, then do another marketing campaign for a month or so, then stop again, around and around.
It takes work to build relationships with media sources for book publicity. Commitment to consistent publicity is important so you those relationships don’t wither. Working with media sources consistently helps them to get to know you, your business, brand, and message.
If, for example, you’ve written a book about how to manage personal finances, there will be many opportunities throughout the year to pitch to media around the topic of personal finances: the start of the new year, tax time, each quarter, etc. By consistently pitching relevant topics to your media sources, you can become their go-to source.