Grow Your Nonfiction Author Business in February

This month’s short tip to help your grow your nonfiction author business is: Schedule a get-to-know your chat with someone you’re connected with on LinkedIn. Take this opportunity to see how you can help them in their business. You may find your own business grows in unexpected ways.

Here’s an article I wrote about how I do this.

I’d love to get to know you and your business better. Use this link to schedule a call with me so I can know who best to refer to you.

Book Launch Teleseminar February 27, 2019 at The Nonfiction Authors Association

Join me for the weekly Nonfiction Authors Association teleseminar February 27, 2019, as I share Social Media Marketing Strategies for Your Book Launch. We will discuss:

  • How far in advance to plan your book launch
  • Specific strategies leading up to your book launch
  • Book launch day strategies
  • Follow up strategies after  your book launch
  • and more

Click on the image to download your Book Launch checklist.

Learn how to participate here.

The Nonfiction Authors Association is a vibrant educational community for aspiring and experienced writers to connect, exchange ideas, and learn about writing, publishing, promoting and profiting from nonfiction books.

NFAA is over 14,000 members strong and growing each day. Members cover many genres of nonfiction books including business, self-development, health and fitness, memoir, history, how-to, science, creative nonfiction and reference books.

Nonfiction Authors AssociationIf you’re serious about your author career, you need to join the NFAA!

Interview Tips for Nonfiction Authors

Each month this year one blog post will include a tip or two for nonfiction authors who do online interviews.

Your interview may be as a guest on a podcast, webinar, or teleseminar. Interviews help build your author business, so you want to be at your best.

First, be sure you have the correct date and time on your calendar. Is your interviewer on the East coast and you’re on the West coast? Their 9am is your 6am! Make sure you get it right by using TimeandDate.com.

Set aside enough time for the interview. It may only be a 30-minute interview. But the interviewer may ask you to be on the line 5-10 minutes before and/or after the interview to prep and wrap up.

Grow Your Nonfiction Author Business in January

Each month this year we’ll provide a short tip to help you grow your nonfiction author business.

This month’s tip: Write a blog post.

Blogging builds your expertise in your field as well as your reputation for generosity. Being known as a generous expert will result in referrals and more business. And search engines love fresh content. The best SEO is a steady stream of fresh content.

What’s your expertise? Share it in the comments with a link to your blog so I can share it.

What I Learned from Facebook Insights

What I learned from Facebook insightsAs part of my year-end business plan, I reviewed the Insights section for my Facebook business page. There is an export option which I chose. The .csv file I downloaded was huge! There is a ton of data collected, from demographics about your followers to what types of action is taken by those followers on your page. I originally downloaded a report for a whole month and was overwhelmed with all the data in the file. So I went back and downloaded just a week’s worth of data. It was still a bit overwhelming but I managed to wade through it all.

What I wanted to know primarily was the demographics of my followers. I learned that the majority of my followers are from the U.S. Interestingly, I have followers in Australia, Bangladesh, Bahrain, Germany, the Philippines, India, Canada, and the UK.

Though there are several male followers, the majority are women between the ages of 35 and 65.

How does it help to know this? It helps me to know who my audience is so I know how best to market my services. I can then tailor any Facebook ads to target an audience of women living in the U.S. between the ages of 35 and 65.

I suggest you download your Insights and analyze them specifically to see who your target audience is and then create an ad targeted to that audience. Let me know how it goes!