Meet Kristie Purner, Copywriter

This entry is part 5 of 5 in the series Book Industry Experts

Kristie Purner and I connected on LinkedIn several years ago. I’m pleased she agreed to provide an interview for this series.Kristie Purner headshot

• Tell us a little bit about your business.

I am a marketing strategist and copywriter for influencers, change-catalysts, culture-shifters, and lightworkers.  I help businesses to ignite their impact so they can share their messages on a global scale.

• How would you describe your ideal client?

My ideal clients are heart-centered business owners such as coaches, healers, authors, speakers, and entrepreneurs.

• How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

Since most of my clients run online businesses, I really didn’t have to shift my business or marketing to reach them.

I was fortunate to attract some transformational leaders ready to launch new books and coaching programs.  It felts amazing to shine the light on such luminary leaders.

• What is your favorite tip for using social media?

Give first always.  When you share real value and your heart it always comes back to you.  Also, expand your outreach.  Join new groups where your ideal client hangs out.

• What are your goals for 2021?

Provide visionary leaders a high-profile platform to share their wisdom, enhance their brand, and attract their ideal audience.

Share books and programs dedicated to spreading messages of hope, love, inspiration, and positivity.

Deliver the best empowering content and resources to support individuals around the world in living deeper, more authentic, and inspired lives.

• Where can authors find you?

Right now I have a thriving practice working by referral only.  So I don’t have a website, but you can connect with me on the social media links below.

www.linkedin.com/in/kristiepurner

https://www.facebook.com/kristie.purner/

• Is there anything else you’d like to share?

Kristie Purner is a top marketing strategist and copywriter with a long track record of helping coaches, authors, speakers, and entrepreneurs to launch, grow, and scale their businesses.  She is a bestseller author.  Her two books, “Ignite your Impact” and “I Love My Life: A  Mom’s Guide to Working from Home”.  She has appeared on television and radio worldwide.  Her business advice has been featured on CNN, NBC, ABC, Fox News, NPR Marketplace, Business Week, and others.

Meet Dale Griffiths Stamos, author of RenWomen

This entry is part 3 of 4 in the series Meet the Author

I worked with Dale a few years back helping to promote her book using social media. She has many creative endeavors and I know you’ll enjoy learning more about her in the interview below.Dale Griffiths Stamos headshot

  • Tell us a little bit about your book and business.

My book is RenWomen: What Modern Renaissance Women Have to Teach Us About Living Rich, Fulfilling Lives.  I co-authored it with my twin brother, Scott Griffiths, and it includes the stories of 16 extraordinary modern Renaissance women from multiple areas: business, the arts, social activism, science, and more.  It is a book that will inspire and motivate women (and men too!) to explore their fullest potential.

  • Why did you write your book?

My twin brother had co-authored a book about modern Renaissance men and we both realized that it was important women got recognized as being Renaissance people as well!

  • How did you publish your book? Traditional publisher, hybrid publisher, self-published?

We self-published the book.

  • How did things change for you as an author in 2020 and how did you manage to weather through the year during the pandemic?

The book was published in 2016 and I spent most of 2017 and some of 2018 marketing the book in the form of book events, signings, and invited presentations and panels. (So I’m grateful I was able to do all that live before this crazy 2020!)  In 2017, I also returned to my other creative endeavors (in my own Renaissance-style) and continued to work on my short film projects. (In all I have written and produced or co-produced six short narrative films, three of which I directed.) These films went to multiple film festivals in 2017-2019, many of which I attended.  So the biggest adjustment in 2020 was that after February, the film festivals I was accepted into all went virtual!  Which will continue into at least part of 2021.  But one advantage to being a writer is that I continue to write new work, quarantined or not!

  • What is your favorite book marketing tip?

If you are self-published OR traditionally published, take marketing into your own hands! Get out there and do signings and book events, and everything else you can think of to get word out about your book. (I actually also did videos about the women in the book, along with a whole podcast series.)

  • What are your goals for 2021?

The new work I have been focusing on in 2020 are feature-length screenplays and a full-length play.  So my goal for 2021 is to get that work out there. (Which can include readings and raising funds for production or finding interested producers.)

  • Where can readers find your book?

https://www.amazon.com/RenWomen-Modern-Renaissance-Living-Fulfilling

http://www.renwomen.com/

https://www.facebook.com/RenWomen

https://www.blogtalkradio.com/renwomen

  • Is there anything else you’d like to share?

Just that in today’s world, having a flexible, multi-dimensional approach to life is not just aspirational, but essential!

Bio

Dale Griffiths Stamos is the co-author of the nonfiction book: RenWomen: What Modern Renaissance Women Have to Teach Us About Living Rich, Fulfilling Lives.  Dale is also an award-winning screenwriter and playwright. She has written and produced or co-produced six short films which have been official selections at multiple film festivals, garnering two audience and two jury awards, as well as three Awards of Excellence from Best Shorts Competition and the Bill Paxton Award from the Ojai Film Festival.  She has penned two feature-length screenplays:  One White Crow and Blue Jay Singing in the Dead of Night which have been named as finalists or semi-finalists in a number of screenwriting competitions including the New York City International Screenplay Awards, StoryPros International Screenplay Contest, Flickers Rhode Island International Film Festival, Creative World Awards and Script Summit. Dale’s short and full-length plays have been produced around the country. She is the recipient of the Heideman Award from Actors Theatre of Louisville, and is a top-ten winner, twice, in the Writers Digest Stage Play Competition.

Meet Chrissy Das, founder of This Edited Life

This entry is part 6 of 5 in the series Book Industry Experts

A couple of years ago Chrissy and I connected on LinkedIn and I invited her to schedule a time we could chat to learn more about each other and how we could support one another in our businesses. We have even done some work together.Chrissy Das Headshot

Tell us a little bit about your business.

I founded This Edited Life in 2015 to serve authors who need help communicating their best ideas. As a ghostwriter and editor, I help shape the books so that the author’s first impression is the best it can possibly be.

How would you describe your ideal client?

Most of the authors I work with are service-based business owners. They have been in their industry at least 5 or 10 years, often longer. The content they need are short-form pieces like blog posts and newsletters or long-form content like whitepapers and business books. The topics range across industry but what they have in common is a business focus, whether that be on their proprietary business process or on sales or leadership.

How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

2020 has been hard for a lot of my clients and it’s been challenging for me as well. My work life didn’t change very much because I have been working from home full-time for years. The main thing that’s changed is missing the in-person connections I used to enjoy. While I have clients all over the US, my local network is important to me and I’ve really missed

What is your favorite tip for using social media?

Focus on individual relationships. Make authentic friendships that you can take offline.

What are your goals for 2021?

My goals for 2021 are to do more of what I love. I am using this year to devote time to client projects

Where can authors find you?

www.thiseditedlife.com

www.linkedin.com/in/chrissydas

Is there anything else you’d like to share?

Putting your work out there can feel scary. If you want a hand making your words more powerful, I am happy to help.

Bio

As a ghostwriter, I enjoy working with authors on their content strategy and websites. My clients are often service-based business owners and members of the creative community who rely on me to help them better communicate their thought leadership and grow their business.

Meet Jeanne Rodriguez, author of Ready Set Work! and Ready Set Supervise!

This entry is part 4 of 4 in the series Meet the Author

Jeanne and I connected on LinkedIn a few years ago and I did a social media audit for her. We have stayed in touch and I’ve been pleased to see her apply some of the suggestions from that audit.Jeane Rodriguez headshot

What are your books about?

Ready Set Work! and Ready Set Supervise! are books about how to navigate successfully in today’s work environment. Specifically, Ready Set Work! is a guide for new workers for conquering job jitters and becoming the employee everyone wants to keep. It provides guidance on how to handle hundreds of the most common and most sensitive work situations effectively and confidently.  It gives new workers a centralized source of information with a common sense approach that quickly deals with the issues and gets them back on track comfortably.  It helps take the fear out of working so people can just concentrate on doing a good job and keep that job in today’s economy.

Ready Set Supervise! lays out the most common problems that supervisors run into at work, explains them in a way that makes sense, and enables supervisors to work more confidently all while projecting an air of maturity and dependability. It helps readers become the supervisor everyone wants to work for. Ready, Set, Supervise! goes a long way towards taking the fear out of supervising.  Sane people are afraid of supervision.  It can be scary stuff given the number of legal and policy issues supervisors have to deal with.  And, once you throw in the need for gigantic heaps of common sense, enormous physical and mental stamina, and the fact that supervision means being responsible for the actions of other people, it’s a wonder anybody ever wants the job.

Quite honestly, I wrote the books because I was constantly hearing from employees and employers about a wide variety of issues that they were dealing with at work and there was nothing else out there that covered these same topics.  I spent over thirty years working as a line-worker, a supervisor, a manager, or an executive, and these were the topics where I most often saw people having difficulty.  My target populations include, but are not limited to, Millennials and Gen Ys and target markets include trade schools, tech schools, local work programs, government entities, immigrant service centers, and business colleges.

My overall goal was to produce books full of information that would help people be comfortable in their work environment and succeed in their careers.  I wanted them to be a fun, light-hearted approach to real-life topics, easy to read and understand.

How did you publish your book?

My books were published through Pennico Press.

… more … “Meet Jeanne Rodriguez, author of Ready Set Work! and Ready Set Supervise!”

Meet Becca Braun, Ghostwriter for Business Professionals

This entry is part 7 of 5 in the series Book Industry Experts

I’ve been managing social media for Becca’s company, Braun Ink, for over a year. Becca is easy to work with and has a growing collection of great tools for business learners.Becca Braun headshot

Tell us a little bit about your business.

The Braun Collection is a small, growing suite of True Business Adventure Tales, comic books, and conversation cards that intimately acquaint business enthusiasts with leaders across industries and geographies. Our action-packed tales and visual stories go deep fast to uncover the lives, backgrounds, obstacles, opportunities, and best and worst ideas of the decision-makers who have changed business.

For coaches and educators, our products include teaching tools such as teaching notes, presentations, short videos, and LIVE VIDEO VISITS with authors and subjects of the books and comic books. Readers of our books and comic books learn to synthesize and summarize key patterns of business executives, develop and support arguments on a variety of business topics, and show curiosity about the decisions made and not made by CEOs. In short, Braun Collection books, comic books, and conversation cards show decision-making as it is applied in practice by an executive across an organization throughout a career.

How would you describe your ideal client?

My ideal customer is a business enthusiast, business student, or business professional. Anyone who loves business adventures, reading books by and about CEOs, business comic books, case studies, conversation cards, and learning about the lives and decisions of executives and CEOs. People who really appreciate great writing and art. Our BizBio conversation cards are poetry and art combined.

How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

Not much changed in 2020. I did some video scripts instead of speeches. But my business model could adapt to an online world pretty easily. The main thing was the need to step back from business a fair amount, more than I anticipated, in order to help take care of my family. I have four teenagers and a few of them were struggling significantly with online school and the disruption to their worlds and schedules and social lives.

What is your favorite tip for using social media?

In my opinion, people shouldn’t post on social media just to post on social media. But, I think I am absolutely guilty, still, of doing that somewhat, so it’s a tip I probably should still listen to a bit more myself.

What are your goals for 2021?

I’m planning to do more honoring of my customers and clients in 2021 as I think that’s the best way to use social media. I’d also say high engagement with your audience is important, but again I don’t follow that advice very well, so . . . that’s something I should do more of in 2021.

Where can authors find you?

Braun Collection products for business enthusiasts can be found on Amazon. Business professors, students, and business professionals usually buy our products at www.braunink.com/brauncollection/ . I also offer extensive custom ghostwriting services for CEOs and others, which if people want they can also get at www.braunink.com.

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Bio

Becca is an innovator who combines business background with sharp analysis and driving creativity to achieve change and results for executives, entrepreneurs, and organizations. Becca has co-founded and led entrepreneurial companies, invested extensively in early stage technology companies, and worked at private equity funds. Early in her career, she worked as a management consultant and provided m&a advisory and shareholder value analysis services.

Becca is currently building the Braun Collection, a suite of True Business Adventure Tales, comic book case studies, and BizBio CEO conversation cards for a business enthusiast, business professional, and business student audience. As an avid writer who likes to support other entrepreneurs and executives, Becca has ghostwritten numerous executive memoirs and biographies, and storyboards; she has also ghostwritten hundreds of executive speeches. Further, she has been a blogger, served as a guest columnist for a leading newspaper, been a beat reporter for a daily newspaper, written award-winning academic works, served as writer and editor-in-chief of a travel guide, and published short fiction.