Since more and more media outlets are using Skype for conducting interviews, here are a few tips to help you look and sound good when sharing your message.
Set up Skype in advance. If you don’t yet have a Skype account, set one up now on your computer. Practice using it with a friend in advance so you know how it works and can feel confident during your interview. Your Skype username and profile photo will be the first thing your interviewer sees when connecting with you. Be sure it’s professional. If you already have a Skype account you use for family and friends, create a separate professional account for interviews.
Avoid distractions and interruptions. Turn your phone off to avoid distracting notifications. Close any programs you have running on your computer. The night before, and then an hour or so in advance, restart your computer to be sure it’s running at its best and not going through an update that could slow things down or cause distractions. Close the door and make sure everyone knows you are not to be disturbed. Close the windows. No pets in the room. Turn off the AC.
Sound your best. Your computer microphone is not the best for interviews. If you’re going to do a lot of interviews and want to sound your best, invest in an external microphone. Be sure to select that microphone as your audio source in your Skype settings. Here’s an article about some of the best microphones for Skype.
Marketing Over Coffee is a marketing podcast, audio on demand that covers both classic and new marketing. Your hosts, John J. Wall and Christopher S. Penn, record the show every week and publish the show on Thursday mornings. You can download the shows and listen to them whenever you want – in your office, on your commute, where and whenever is convenient for you. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get from casual conversation outside of the office.
They routinely cover topics such as:
Staying up to date with social networks
Search engine optimization and search marketing
Email marketing, multivariate testing, and copywriting
“Old school” offline marketing campaigns
And answer fantastic questions from listeners like you!
They have been podcasting since 2005 and are looking for marketing and technology leaders to be guests. They also cover AI in marketing on the In-Ear Insights Podcast.
John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn, and has been featured on iTunes.
Because Skype has successfully integrated its system with major TV newsrooms, many video interviews are now done using Skype.
Check your environment so there are no distractions. Keep the backdrop simple so you are the focal point. If you are an author, you might have a copy of your book in the background.
Position the webcam so it’s pointed slightly down and with any light directed at your face. The more light there is, the better the video will look. Don’t sit in front of a window.
It’s hard not to watch yourself or your interviewer on the screen during a video interview. For the video to look like you’re maintaining eye contact with the interviewer, focus on looking at the camera lens. It will feel awkward at first. Practice doing this with a friend until you get comfortable.
Relax and enjoy yourself! The more you practice and the more interviews you do, the more comfortable you’ll become.
Called The Small Business Big Marketing Show, it’s reason for being is to help demystify marketing for small business owners. To help them embrace this important business-growing discipline to the point that they actually enjoy marketing themselves and their precious business. In fact, my dream is that marketing becomes a hobby for every business-owner listening – when something’s a hobby, you look forward to doing it, and will find the necessary resources to do it properly.
Why did you start this podcast?
I’ve been marketing all my life – but I especially love chatting and supporting the smaller end of town. Whilst they could afford to pay my coaching fees, they can afford the time it takes to listen to my free podcast made directly for them.
How long have you been podcasting?
Eleven years – my show was the first Australian business podcast aimed at small business owners.
What do you look for in a guest?
A successful business owner that has an interesting story of growth and who has used some form of marketing to get them there.
Tim is the founder and host of Australia’s #1 and longest running business marketing podcast – The Small Business Big Marketing Show, which can be found on the Apple iTunes store, Spotify as well as inflight on all Virgin Australia domestic and international flights.
His highly informative weekly show was awarded Australia’s Best Business & Marketing Podcast at the 2018 Australian Podcast Awards.
Each week, Tim shares marketing insights and tips to help you build that beautiful business of yours in to the empire it deserves to be.
Having launched his hit program ten years ago and with well over 490 episodes and three million downloads under his belt, it regularly ranks in iTunes above The Tim Ferris Show, Seth Godin’s Start Up School and and even outranks the Harvard Business School’s show, as Australia’s number one business marketing podcast.
Tim has built a global audience of motivated business owners in 110 countries, and is the author of The Boomerang Effect, a popular marketing text. He is also Australia’s most practical marketing keynote speaker.
Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux.
Tim was instrumental in helping AFL legend Jim Stynes raise $1M dollars for youth charity, Reach.
He now travels the world showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune.
Tim is also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards.