Social Media Tips & Blog

Practice Your Interview

Practice makes perfect.

Practice your interview answers so you know them well and sound natural. The interviewer may change the order of the questions. Being well prepared means you’ll be able to smoothly answer any question they ask, whenever they ask it.

Time your answers.

This will help you stay within your allotted time. Your host will appreciate it if you don’t run over. Some use a recording program that will stop recording after a certain time period. You don’t want your interview cut short!

Social Media Paint-by-Numbers: Conclusions

Part of a series

In our review of Hubspot’s report on social media platforms we’ve discussed how each is most effectively used:

  • Twitter: seeking what’s new, connecting with you (warm & fuzzy)
  • Facebook: communicating with those they know, blocking those who annoy (warm & fuzzy)
  • Instagram: bonding, seeking increased intimacy (warm & fuzzy)
  • YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
  • LinkedIn: communication, open discussion (businesslike)

Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.

That’s what Ausoma helps you do: to be social and get noticed.

If you’ve been struggling with your social media presence, or you’d like confirmation that you’re on the right track, our free 15-minute social media consultation is the place to start.

Paint by Numbers: LinkedIn

Part of a series

Our final social media paint-by-numbers article is my own. Hubspot’s report does not include LinkedIn, but we encourage all nonfiction authors to have a presence and get involved.

The business slant of LinkedIn means users focus on Communicating and Bridging. There is very little ‘warm and fuzzy’ going on here.

Communicating

Posts and articles not only teach readers, they invite them to connect, and to share what they find valuable with others.

Bridging

The business focus facilitates networking and creates an atmosphere conducive to open discussion, with you, and with other commenters.

What to Do

  • Teach. Write posts and articles that highlight your expertise.
  • Promote others. Share content you find interesting and helpful.
  • Comment. Engage with the community as an active member.

What NOT to Do

  • Don’t pitch. LinkedIn groups frown on hit and run tactics, on a hard sell, on self-promotion. People here are actively looking for good information and connections. Share good information, be a good connection, and they will seek you out.
  • Don’t get silly. Treat LinkedIn like you’d treat a business networking event. Have fun, but no cat videos or pointless jokes.

Next week, the wrap-up.

What is Your Interview Message?

Before you even pitch yourself as a guest to be interviewed, know what your objectives are.

Do you want listeners to buy your book? Buy a service you’re offering? Subscribe to your newsletter? Attend an event?

While you may have many goals, you can only have one primary goal. That’s what “primary” means. Choose one.

  • Prepare your main message with that objective in mind.
  • Prepare three key points to deliver that main message.

The Series

January: Interview Tips for Nonfiction Authors
February: Are You Prepared for Your Interview?
March: What is Your Interview Message?

Paint-by-Numbers: YouTube

Part of a series

This week, a social media platform few authors use: YouTube.

The Hubspot report we’ve been discussing in this series found that people use YouTube for what they call Discovering and Taking Action. You’re not using YouTube. I know this because you are an author. If I’m wrong, please please share links to your videos in the comments. Here at Ausoma we love author videos.

Discovering

Video is a perfect format for sharing information and knowledge, whether it’s the latest happening or an instructive how-to. They’re here for fun, but (surprisingly) they’re hoping it’s educational fun.

Taking Action

Viewers want to feel like insiders, part of a tribe. They want to make a personal connection, see a friendly and intelligent face they can call a friend, even if it’s only online.

What to Do

  • Use video. It is the most undervalued and underused platform in the writing and publishing industry.
  • Teach. Share something practical, a single tip or full instructions for something you’re good at.
  • Be yourself. Relax. The camera is your friend. Talk to it the way you would talk to the person across the table at the coffee shop.

What NOT to Do

  • Don’t post cat videos. Honest. Emotional content, silliness or fun simply for the sake of fun, appears to add no value to branding, creates no follower loyalty, leads to no word-of-mouth sharing.
  • Don’t ask users to share your content. The study showed that brand advocacy, word-of-mouth, was virtually nonexistent on YouTube.

Examples

An Ausoma video, and one for one of my mysteries. A video supporting your nonfiction book can be just as informative or creative, if that’s appropriate for your audience.

Next week, the platform Hubspot’s report didn’t include.