Social Media Tips & Blog

Grow Your Nonfiction Author Business in July

Facebook logoWhich Facebook groups are your target audience in? Join one or more of those groups and spend ten minutes a week engaging.

Answer questions.
Ask questions.
Don’t pitch your book or services.
Spend time really engaging.

Do you have a Facebook group? Share a link in the comments so I can go check it out.

The Series


Your Interview Voice

Another in a series of interview tips for authors.

  • Before you get on the air, make sure your voice is ready.
  • Warm up your vocal cords by drinking some warm water or tea.
  • Have water nearby during the interview in case your throat gets dry.
  • If you need to cough, turn your ahead away.
  • Practice aloud a few minutes before you get on the air.
  • Smile. Your voice will come across as cheerful and friendly. No one else may see you but you’ll feel more confident.

The Series

January: Interview Tips for Nonfiction Authors
February: Are You Prepared for Your Interview?
March: What is Your Interview Message?
April: Practice Your Interview
May: Your Interview Environment
June: Your Interview Voice
July: Dos and Don’ts in an Interview

Client Spotlight: George Troy, Retail Consultant, launches The Five Laws of Retail

Tomorrow, June 18, 2018, my client, George Troy releases his book – The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.George Troy, retail consultant

George and I have been working together for a couple of years building his social media presence. When we first started on this journey his book was just a manuscript and he was looking for a publisher. He signed an agent last year and then found a publisher, Post Hill Press.

I’ve learned a lot from George and it’s helped my business. The First Law of Retail is People First. That applies to all of us in business. The principles in that law as outlined in his book apply even to social media. He discusses creating a positive community and culture and being authentic. When we are authentic and positive on social media, we find more people follow and engage with us.

It was George who wanted to set monthly goals to reach and a quarterly report. Since then I’ve set specific monthly goals for all my clients. In addition to the monthly report each client gets, they also get an annual report showing increases over the past year.

I’m happy to have been able to help George on this journey and wish him much success with his book launch! The Five Laws of Retail

Learn more about George at his website and check out his book on Amazon.

I’ve already pre-ordered my copy and look forward to getting it soon!

Grow Your Nonfiction Author Business in June

Your tip to grow your author business in June is:

Pitch yourself as a guest on a podcast, webinar, or teleseminar.

You have valuable information to share. This is a great way to reach a larger audience. The Nonfiction Authors Association is always looking for guests for their weekly teleseminar series.

Are you booked as a guest on a podcast? Share a link to the event in the comments so we can check it out.

The Series


Client Interview: Deborah Olson, Author of “The Healing Power of Girlfriends”

Sue interviewed our amazing client Deborah Olson about her new book The Healing Power of Girlfriends. It’s a fun video, in which Deb tells us:

  • the factors that made her decide to write the book
  • what makes this book unique from other books on female friendship
  • her biggest surprise about people’s reaction to the book
  • what she wants to accomplish with the book
  • two takeaways from the book she hopes people will embrace
  • how she uses social media and other publicity to garner attention for the book
  • about the workshops or events she offers