Social Media Tips & Blog

Social Media is for Connecting, Not Selling

Randy Ingermanson’s post today linked to this article by Darren Rowse (Social Media Examiner calls him “one of the world’s leading experts on blogging”) about Darren’s research into where he was selling books.

It wasn’t social media.

The article goes into a bit more detail, but our short answer at Ausoma is that social media isn’t for selling. Social media is for connecting, engaging, and bringing people, the right people, back to read your blog and sign up for your newsletter. That article explains why that’s so important, echoing what we say all the time.

Ausoma helps you to be social and get noticed—like the research says you should be doing.

Your Interview Environment

Another in a series of interview tips for authors.

Before you get on the phone for your interview, check your environment, your surroundings. You don’t want anything to distract you.

  • Close windows and doors.
  • Mute all your electronic devices.
  • Turn off fans, heaters, air conditioners.
  • Let anyone nearby know you’re about to go behind closed doors and can’t be interrupted.
  • Put a sign on your door: Keep Out!

The Series

January: Interview Tips for Nonfiction Authors
February: Are You Prepared for Your Interview?
March: What is Your Interview Message?
April: Practice Your Interview
May: Your Interview Environment

Grow Your Nonfiction Author Business in May

YouTube logoMay’s tip to grow your author business:

Record a video

Get creative. Talk about your book. Share your top 10 tips. Post it to YouTube and share it on all your social media platforms.

It doesn’t have to be a polished professionally-edited work of art. It’s far more important that it’s genuine, sincere, a proper representation of you as a person and as an author. Your cell phone and a bit of preparation is all you need.

Do you have a YouTube channel? Share the link in the comments section so I can go check it out.

The Series


Randy Ingermanson’s 10 Commandments of Marketing

This gem of a list dropped in Randy “Snowflake Guy” Ingermanson’s newsletter today.

The 10 Commandments of Marketing

  1. Always know what is the special magic that delights your Target Audience.
  2. Focus all your marketing efforts ONLY on your Target Audience. This means that all your marketing should be designed to delight your Target Audience.
  3. Never do any marketing action without a reason. (And you need to know what that reason is.)
  4. There are three valid reasons for any marketing action—either it Attracts or Engages or Converts someone in your Target Audience.
  5. You must first Attract someone before you can Engage them.
  6. You must first Engage someone before you can Convert them.
  7. Any valid marketing plan must sketch out at least one complete Marketing Pipeline—in which you Attract someone in your Target Audience, then Engage that same person, and finally Convert that same person. You can use any combination of marketing tactics you like, as long as they make a complete Marketing Pipeline.
  8. Always measure every possible element of your Marketing Pipelines. You can usually measure more than you think. If there is no way to measure any element of a Marketing Pipeline, then you are not doing marketing, you are doing wishful thinking. Never execute a plan that is just wishful thinking.
  9. Look at your measurements on a regular schedule. Stop doing things that don’t work. Improve things that could work better.
  10. As much as possible, design your Marketing Pipelines as automated machines. It’s hard to make money if a Marketing Pipeline depends on you interacting one-to-one with each person in your Target Audience. If your personal effort is an essential part of a Marketing Pipeline, then try to apply that effort in one-to-many mode, not one-to-one.

Anyone who works with Ausoma can tell you we believe these commandments and implement them so nonfiction authors can be social and get noticed.

This article is reprinted by permission of the author.

Award-winning novelist Randy Ingermanson, “the Snowflake Guy,” publishes the free monthly Advanced Fiction Writing E-zine. If you want to learn the craft and marketing of fiction, AND make your writing more valuable to editors, AND have FUN doing it, visit

Practice Your Interview

Another in a series of interview tips for authors.

Practice makes perfect.

Practice your interview answers so you know them well and sound natural. The interviewer may change the order of the questions. Being well prepared means you’ll be able to smoothly answer any question they ask, whenever they ask it.

Time your answers.

This will help you stay within your allotted time. Your host will appreciate it if you don’t run over. Some use a recording program that will stop recording after a certain time period. You don’t want your interview cut short!

The Series

January: Interview Tips for Nonfiction Authors
February: Are You Prepared for Your Interview?
March: What is Your Interview Message?
April: Practice Your Interview
May: Your Interview Environment