Social Media Tips & Blog

Meet Jackie Lapin, Helping Authors Find Speaking Opportunities and Get Booked

Posted on by Sue L Canfield

Ready to get booked for speaking opportunities? Learn how with Jackie. Jackie and I connected through LinkedIn and have had the opportunity to refer business to one another.Jackie Lapin, headshot, blue

  • Tell us a little bit about your business.

I help leaders, entrepreneurs, authors, practitioners, speakers and messengers connect with their next followers around the globe. My expertise is in helping leaders get booked for speaking, radio shows, podcasts and virtual summits. We make it easy for them fill up their calendars, change more lives and grow their businesses.

Our SpeakerTunity Cities™,Regional Speaker Lead Directories provide leaders direct contacts for thousands of speaking opportunities instantly at their fingertips in 30 markets, along with a TEDx Directory for US & CAN. . We also have 3 SpeakerTunity Subscription Services that provides leads for podcasts, radio shows and virtual summits.  Plus a Virtual Networking Update that connects people with low and not cost virtual networking events.  We also now design speaker one-sheets or podcast introduction sheets. (www.SpeakerTunity.com)

Furthermore, our Conscious Media Relations has been providing radio/podcast media tours and speaking engagements to support the growth and revenue of change-makers. My clients have included Don Miguel Ruiz, Dr. Joe Vitale, James Twyman, Arielle Ford, Maureen St. Germaine, Chris and Janet Attwood, Hay House and more. We have helped nearly 200 luminaries, leaders, filmmakers and authors grow their businesses, sell more books, create viewership and change more lives by introducing them to up to 9000 radio shows and podcasts. (www.ConsciousMediaRelations.com)

  • How would you describe your ideal client?

Any leader, expert, author, coach or entrepreneur who needs to get in front of an audience to grow their business or sell more books.

  • How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

We were planning on launching our SpeakerTunity Cities Regional Speaker Lead Directories ®with up to 1800 speaker leads in any one market, but that didn’t make sense in this pandemic year when meetings weren’t happening at all initially. So we pivoted and focused on providing more radio/podcast tours for authors, because even more people are stranded at home listening to audio content or watch videocasts.  Meanwhile, we’ve been adding more regional directories and should have 60 of them for North America by spring, when will relaunch these…a good half of the listed organizations have gone virtual and are still great speaking opps right now!

  • What is your favorite tip for using social media?

Build your own community group, but do so to help others. We created Changemaker Collaboration Circle/FB Group: https://www.facebook.com/groups/changemakercollaborationcircle/ with the express purpose of introducing leaders to each other, so they can synergize. The result is that we grew to 1200 in just a few weeks and continue to grow. You’ll find 35 different threads a week, so you can promote yourself in many ways.

  • What are your goals for 2021?

Big plans!!!..we are introducing a new product every month for SpeakerTunity® in the coming year, rebranding as The Speaker & Leader Resource Company. And we will invite our affiliate partners along with us. We anticipate an enthusiastic response to our 60 directories in the spring. And of course, we are going for a record year of 30 radio/podcast tours this year! You can see what folks have said about these at www.ConsciousMediaRelations.com/testimonials

  • Where can authors find you?

www.ConsciousMediaRelations.com

www.SpeakerTunity.com

Jackie Lapin facebook: https://www.facebook.com/jackielapin

Speaker Tunity Facebook: http://www.facebook.com/speakertunity

Twitter: https://twitter.com/SpeakerTunity

LinkedIn: https://www.linkedin.com/in/jackielapin

SpeakerTunity Cities Biz LinkedIn Page: https://www.linkedin.com/company/37184986/admin/

Instagram: https://www.instagram.com/speakertunity/

YouTube: https://www.youtube.com/channel/UCqqRPna08oRhK0Jxy7dGqtg

www.getbooked.biz/youtube

Pinterest https://www.pinterest.com/SpeakerTunity/public-speaking/

Changemaker Collaboration Circle:

https://www.facebook.com/groups/changemakercollaborationcircle

Bio

Jackie Lapin is a leader in helping leaders, authors, coaches, and speakers connect with their next followers around the globe. An expert at aiding them to GET BOOKED, she provides strategies, guidance and leads through her SpeakerTunity® programs, tip sheets and regional directories that get changemakers booked on stages, radio shows, podcasts, virtual summits, TEDx events and virtual networking across North America. SpeakerTunity®   also offers a speaker-one sheet graphic design service and turnkey Success Booking System.

Meet Ryan S. Atkins, author of One Step Closer

Posted on by Sue L Canfield

One of my newsletter subscribers, Ryan, published his book, One Step Closer, in November 2020. He has an interesting story and shares a little bit about his book here.

What are your goals for 2021?

My goal is to sell 5000 copies of One Step Closer in the first year (November 2020 — November 2021).Ryan Atkins book cover

In order to accomplish this, I am reaching out to at least three potential partners each week. I am mainly focused on podcast interviews but also have incorporated guest blog posts and email collaborations.

As momentum for the book has continued to build, requests for interviews have begun coming in on their own. While I will prioritize those opportunities as they come in, I have a list of other partners to continue to reach out to whenever it slows down.

Where can readers find your book?

Download a free chapter and purchase the book here: www.readonestepcloser.com

My website featuring my Flat on My Back blog is focused on maintaining hope no matter our circumstances.

Social Media:

www.instagram.com/ryanSAtkins

www.twitter.com/ryanSAtkins

www.Facebook.com/flatonmyback1

What else would you like to share?

Publishing my first book was one of the most rewarding experiences of my life. Going into it, I felt incredibly overwhelmed and unsure if I would be able to pull it off. I wondered, “Will anyone read this? Will it all be a waste of time?”

Thankfully I came across some incredibly helpful resources to make the marketing aspect less scary. Blogs like www.ausoma.com and books like Your First 1000 Copies gave me the information and confidence I needed to bring this project to fruition.

If you are on the fence about publishing or hesitant to share your work with the world, I hope 2021 is a year you can look back on as one that saw your author journey come to life!

About RyanRyan Atkins

On November 20, 2009, 21-year old college student Ryan broke his neck and became paralyzed below his shoulders. He launched his website in 2013 to share rehab updates with family and friends. It soon expanded to his writing about faith, marriage, and the power of holding an eternal perspective. Learn more about Ryan here: https://www.ryansatkins.com/meet-ryan/

 

Meet Nancy Erickson, The Book Professor

Posted on by Sue L Canfield

It’s an honor to share with you this interview with another one of my LinkedIn connections, The Book Professor, Nancy Erickson.headshot, Nancy Erickson. The Book Professor

• Tell us a little bit about your business.

We turn people who aren’t writers into authors of high-impact nonfiction that will save lives, change lives, or transform society. We strictly work with authors who want to offer hope and help to others.

• How would you describe your ideal client?

Our ideal client is a businessperson, speaker, or coach who has a message to get out the world, but doesn’t know how to write a book. We help you do that through our step-by-step process that takes you from your initial idea to the published book.

• How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

2020 was probably less challenging for us than others. Our staff was already 100% virtual, and since our clients are all over the globe, we already communicated with our writers via video conferencing. Because we had greater capacity to serve our clients, we were able to continue to do so.

• What is your favorite tip for using social media?

Find someone who loves to engage on social media and hire them to help you!

• What are your goals for 2021?

Through our two book-related businesses, The Book Professor and Stonebrook Publishing, we hope to publish an additional 50 high-impact nonfiction books in 2021. We want to help more people get their messages of hope and help out to the world.

• Where can authors find you?

• Is there anything else you’d like to share?

If you’ve never written a book before but would like to, click here for a free 30-minute book consultation: https://my.timetrade.com/book/TXQVK

Bio:

Nancy Erickson is known as The Book Professor because she helps people who aren’t writers become authors of high-impact nonfiction books that can change lives, save lives, or transform society. She works with public speakers, coaches, physicians, attorneys, financial planners, small and large business owners, and everyday individuals to translate their unique message into a book that can change the world, one reader at a time. All you need is an idea for your book to get started. 

Meet Jenny Robin Jones, author of Love America

Posted on by Sue L Canfield

A couple of years ago an author in New Zealand contacted me for social media assistance. I was very pleased to know that my reputation had reached so far! Enjoy reading about Jenny.Jenny Jones

  • Tell us a little bit about your book and business.

My latest book, Love America: On the Trail of Writers and Artists in New Mexico, arose from a visit of mine to Taos and Santa Fe, which turned into a literary pilgrimage. Afterwards it generated an exploration of New Mexican history and the ways New Mexico has influenced writers and artists (often from New York) who visited over extended periods or, in some cases, settled there permanently. For instance, D H Lawrence, Georgia O’Keeffe, Willa Cather, Frank Waters. Also, the heiress and brilliant collector, Millicent Rogers. The book offers a different approach to travel, one which I have found transformative.

As for my business, I am first and foremost a writer so that is my top priority – to keep writing and not let my time trickle away attending to all the other aspects of the writing business. I am lucky to have found an enthusiastic publisher for this title. The book had a great designer and publicity management. After my last title, which was self-published, I sought help from Sue Canfield with managing social media and that was well worthwhile. I have also had my website renovated in time for the launch of the latest title and am well pleased with the result.

  • Why did you write your book?

I felt a strong desire to make sense of my lived experience, to make it intelligible, coherent and beautiful. Inspiration for a new book has come following an unexpected connection between two hitherto unconnected things. For instance, my experience of the Rugby World Cup played in New Zealand in 2011 and my need for a sense of belonging resulted in my third book, Not For Ourselves Alone.

  • How did you publish your book?

This title was published by a traditional publisher for a niche market.

  • How did things change for you as an author in 2020 and how did you manage to weather the pandemic?

I worked on the manuscript with a mentor/publisher who, upon its completion, offered to publish it. During our 5-week covid lockdown I felt unable to write and worried that nothing would come of the plan. Her trip to New Mexico was cancelled and with it our hopes of finding a US publisher with a view to a co-edition. Linda was still keen to publish in NZ however and the book was launched in early November. Now she has returned to the idea of seeking a co-edition partner. How will the continuing pandemic affect the result? We’ll see!

  • What is your favorite book marketing tip?

To seek and follow the advice of experts in the field, especially that of social media. To spare nothing in learning to apply this knowledge of engagement and then to work out a comfortable personal balance between time spent on social media as against writing more books.

  • What are your goals for 2021?

To publish and market a children’s picture book for which I have completed the text. Next, to write a new adult book, Never Stop Travelling. And of course to achieve a better balance between working to deadlines and taking time out.

  • Where can readers find your book?

    Love America

Through my website (see link below), my Facebook Authors Page, Goodreads, Pinterest. Also the publisher’s website https://calicopublishing.co.nz/

A short interview on national radio suggests how the book is interesting to readers: https://www.rnz.co.nz/national/programmes/standing-room-only/audio/2018772875/a-kiwi-s-love-letter-to-the-us

  • Author Bio

Jenny Robin Jones is a writer of many years standing. 

Born in Wellington, where she now lives, Jenny spent her formative years in England, returning to New Zealand as a young adult to begin her working life as a teacher.

She was for many years executive director the New Zealand Society of Authors, served as its representative on the board of Copyright Licensing Limited (CLL) and was a long-term chair of the selection panel for the CLL awards.

She also chaired Peppercorn Press, publisher of the quarterly review journal New Zealand Books.

Love America is her fourth book.

Meet Kim O’Hara, Book Coach

Posted on by Sue L Canfield

Book Coach Kim O’Hara and I connected on LinkedIn a few years back. I’ve enjoyed getting to know her and can highly recommend her services.headshot of Kim O'Hara Book Coach

  • Tell us a little bit about your business.

I am a Book Coach to Best Sellers®. I stand by that title with my company A Story Inside because I have seen eight authors alone this past year get to that status with fantastic books I have helped them germinate from a dream to distribution.

  • How would you describe your ideal client?

My ideal client is a go getter, ambitious, a thought leader and willing to invest in the best coaching for a book that can stand out among all the rest. They are seekers of higher education whether it be in the Navy, Masters programs, coaching programs or in their profession.

  • How did things change for you in 2020 and how did you manage to weather through the year during the pandemic?

In 2020, I finally leaned in to what people have been telling me to do for years and started a podcast You Should Write A Book About That, which is exactly what my clients have said to them so many times before they finally surrender to the process and write the darn book!  We are on all podcast platforms and very quickly passed the 15,000 subscribers mark in Covid.  On the show are all kinds of folks with stories to tell, who may or may not write a book, but they get their moment in the sun.

  • What is your favorite tip for using social media?

On social media I would not direct sell to people just because they are now in your network.  I always wince when someone friends me, I accept and six seconds later I am receiving some blanket pitch for their program or event. Get to know me first. Ask me about my day, or my business, or even make small talk.  People use social media as a knee jerk and it should be a longer game.

  • What are your goals for 2021?

My goals for 2021 is to increase the amount of white glove clients I sell and have more access to my teachings and coaching with entry level offerings like Own Your Authorship which launched for 8 weeks on December 28th.  Mindset work for people who are almost ready to make the leap into private book coaching but feel blocked.

  • Where can authors find you?

Authors can find me everywhere!  I am on LinkedIn and very accessible. I am also at my web site at astoryinside.com where an email is posted. If you sign up for my newsletter (which gives you a series of free teachings) you can know everything I am up to.  Also, if someone has a great story, I would love to consider them for the podcast. It is funny how transparent I am and people still hold back to reach out.

https://www.facebook.com/Astoryinside

https://twitter.com/Astoryinside

https://www.instagram.com/astoryinside/

https://www.linkedin.com/in/astoryinside/

Podcast: https://podcasts.apple.com/us/podcast/you-should-write-a-book-about-that/id1504568100?i=1000497952835

  • Is there anything else you’d like to share?

I hope that everyone who is torn about becoming an author change agent reaches out so we can talk about how they can fully step into their greatness!

Bio

Book Coach to Best Sellers® Kim O’Hara knows how to get to the root of the story.  She guides her clients from the dream of writing a best-selling book through the creation to publishing and marketing.  Her authors have been on the Wall Street Journal top ten business books lists, USA Today top 150 and numerous Amazon #1 best seller lists as well as #1 in all of non-fiction. She has been a storyteller for over thirty years with a previous career as a movie producer and screenwriter.  She also has a successful podcast You Should Write A Book About That®  where she interviews fascinating people with a story to tell.  Her own memoir Kicking Abuse in the Ass, faces the effects of sexual abuse denial and recovery. She can be found at astoryinside.com.