Many solopreneurs believe that email is “old school” and that no one wants to receive email marketing messages any more. Wrong! Used appropriate it’s still a very powerful form of marketing. People who sign up for your email list actually want to hear from you! They chose to be on your list. Which is why it’s very important not to add someone to your list without their permission.
Even if you have a solid social media presence, you want to consider having an email list. You do not have 100% control over your social media profiles. If you aren’t careful and break a rule at Facebook, they can prevent you from adding new friends, promoting your posts, and can even delete your account.
So start building your list today. I recommend using MailChimp. Their free version will take you a long way.