This year my business has grown tremendously. I’ve been asked by several other solopreneurs how I advertise. I don’t. Ninety-nine percent of my business comes from word of mouth referrals. This is the very best advertising a business can get and it doesn’t cost a penny. A client who feels special tells other people. Those people in turn tell their friends. And so my business grows.
I checked the numbers. So far in the half of this year, my income has tripled what it was all of last year. And the business for the first six months of 2008 is ten times what is was the first six months of 2007.
So how do you get the type of word of mouth advertising that increases your income ten times what it was? Make your customer feel special and important. Each of my client’s feel that they come first, and they do. They know that whatever they ask of me, I’ll get it done, accurately, and in a timely manner.