As a follow up to last month’s tip, this month’s tip to grow your author business is:
Join and Participate in LinkedIn Groups
If you’re already in a group and participating, join another one. A good place to start is to join a group many of your connections are in. What groups is the person you had your get-to-know-you chat with last month in? Join. The key to groups is to participate in discussions, adding your valuable point of view. Once you’ve done that, you can start your own discussion.
As you can tell from the 4 week silence, our travel interrupted our blogging. Work went on, clients were pleased, clients were acquired, all those aspects kept on rolling.
It’s tricky, isolating priorities and staying focused. Entrepreneurship is a juggling act; there’s not a single day where you get everything done. (Sue keeps saying “I have so much to do and I’ll never get it all done!” and I keep saying “Good; that’s how the bills get paid.” I am an expensive dependent so I need her to stay busy.)
Now that we’re home (okay, now that we’ve been home for 13 days) I’ll be making sure one of us posts something at least weekly (instead of posting weakly. Yes, I crack me up.)
Sue spent some time filling the pipeline with a pair of live events. Check ’em out:
We’re considering adding custom author websites to our offerings.
These would be extremely affordable but worth about ten times what they’ll cost. I have nearly 25 years of experience in web development so I work quickly and efficiently and I love doing this.
For $300 (three hundred dollars) one time cost you’ll get a custom made WordPress site with a blog and as many pages as you need. It will include all the content you provide, text and images, and will be designed to match your book (or whatever color scheme you provide.) Once the site is created you’ll get one round of edits, which includes virtually any changes you like to layout, colors, fonts, text.
There must be a catch, right?
What’s not included is the domain name and hosting, which you’ll have to buy from our preferred hosting company Charlottezweb. Domains are $10 per year and hosting is $52 per year. We also provide managed hosting; we charge $25 per year for domains and $125 per year for hosting. Managed hosting means we keep your site backed up, updated, and generally trouble free. It does not include updates, which you can do yourself easily. If you already have a domain name we can use that.
To summarize: a unique, custom WordPress site and blog for $300 plus hosting costs.
I want to do this for one author to work out the kinks before I make this a general offering. Whoever says yes first gets it.
Some of My Work
I’ve done loads of websites over the past 20 years. I haven’t been promoting my web business so my most recent work has primarily been for our own businesses, but there are a few for clients here as well.
A few days ago I interviewed Sue about her audit and consultation process. Frankly, although I sit next to her all day every day, I’m busy creating stuff and don’t get into the technical details of her work very often.
I was surprised more than once. Don’t tell anyone, but after I found out how much work she puts in and what the client gets back, I’m going to suggest raising the price.
When I was a kid my brothers and I played a board game called Risk. The goal was to conquer the world. This is our goal as writers, so it’s a good analogy, right?
The board was a map of the world. Each player started on one continent with a number of armies. Rolls of the die determined the outcomes of battles, introducing a certain element of chance, but good strategy usually triumphed.
One concept my younger brother never grasped was that one big army defending his borders was stronger than 3 or 4 small ones. But he liked spreading things out, so he’d have 4 armies each in Mexico, Central America, and Colombia rather than putting all 12 in Mexico.
Our older brother would come down through Texas with 6 armies and blow through like Santa Ana. Or whoever would have been blowing from the north.