At a recent meetup for local authors we met Ernest Sears Jr. who had written a book about the benefits of culling destructive relationships from our lives.
Ernest wasn’t happy with his book’s cover. The book was ready, Ernest was ready, but the cover wasn’t what he wanted: it looked like a book about juicing, which it’s not. (That’s it on the right.)
We no longer provide cover design services, but we know people who do. After referring Ernest to Lewis Agrell, they worked together to give the book a new cover. It’s more dynamic, and does a better job of conveying the book’s self-help content.
Ernest Was Not a Client
This wasn’t a business transaction, it was a gift. We met someone who had a need, and we knew someone who could fill it.
Business isn’t only about transactions, it’s about people, generosity, fulfillment, even joy. We love what we do, we really like authors and the publishing world, and we’re always glad to help any way we can—even if someone isn’t paying us money.
What has your social media consultant done for you today?
We are pleased to announce the official book launch date of our client’s book! Tomorrow, December 11, 2018, Sally Clark launches The Way of The Warrior Mama: The Guide to Protecting and Raising Strong Daughters.
“Reading The Way Of The Warrior Mama brought tears to my eyes. As busy Mothers, living our everyday lives can sometimes clutter our minds so that we don’t take moments to talk to our girls about relationships, boundaries, self-respect and the power of saying NO. After reading this book, I came to a realization that even at a very young age, we have to make our girls aware that they don’t have to play the role our society has created for them. The importance of having conversations with our girls without having shame attached to them also made a lasting impression. I believe that this book is not just for Mothers of girls, but also a great read for those bringing up boys too. We must guide our boys towards a less aggressive path and give them an understanding of how our girls should be treated.” – Elena Schloss
To learn more about our Social Media Book Launch packages and how we support our clients, click here.
George Troy contacted me after he finished writing his book, The Five Laws of Retail. He said, “I want to build my social media presence and begin blogging. I am overwhelmed and need help.”
This past year George Troy’s followers on Twitter increased 1,234%, on Facebook 178%, on Instagram 242%, and on LinkedIn 237%!
How Did We Do It?
We put together a plan to make sure his blog was updated regularly, establish a solid social media presence, and expand his online network. Together we created goals and discussed and adjusted these monthly as needed. Within just a few months we saw substantial increase in his followers on Twitter, Facebook, LinkedIn, and Instagram. Here’s what George had to say:
Sue and her team have made invaluable daily contributions to my work. I worked in business for decades and recently completed a book on the subject, The Five Laws of Retail. I quickly learned that building a social media platform to support the book was a full time job and needed a professional. We created targets for each channel for each month, measure against them and ultimately met and exceeded each goal. I can’t imagine achieving my goals without her help and support.
George’s editor, Candace Johnson, assists him in updating his book proposal and makes sure we get updated book promotion information included. Candace recently wrote a guest post for us about what social media information publishers are looking for in a book proposal. “Publishers want to see that your audience is growing. You might have recently begun blogging and don’t yet have impressive numbers to report, so show them the rates of growth over a period of time.”
We’ve been working together with George for over a year now. He just updated his book proposal again and this time we included the percentage of increase for each network over the past year as noted above.
Over the years we’ve had some great conversations with virtual assistants around the globe. The feedback we’ve received has helped us refine our message. One of our clear messages has been, “You are a business owner, not an employee.”
One of the virtual assistants we’ve connected with is Laura Putnam of You’re the Best. It was very gratifying to receive this Facebook message from Laura a few days ago.
I want you to both know how much I appreciate all of the opportunities I had learning from you both when I started my business two years ago. I recently got involved in a collaborative business arrangement. The first week I heard two words that sent a red flag up, micromanage and nitpick from this person. As the relationship progressed I began to feel as though I was an employee…your words, you are a business owner, not an employee flew through my mind as he was criticizing me on the phone as though I was a member of his staff yesterday. Today I spoke up and terminated the collaboration, and feel awesome. You guys are the best, thank you…
Last August we held a workshop in Vancouver British Columbia where we met attendee, Kathy Andrews. Kathy had found our workshop online and registered since she wanted to start her virtual assistant business. We’ve kept in touch over the past year by email and calls. Today we received this email from Kathy:
Hi Sue & Joel,
Just wanted to let you know how appreciative I am for the encouragement you gave me last year when you were in Vancouver and the few months after when I was so unsure.
I have just landed my first “big” contract. It is for a business coaching firm in San Jose. We got together because of a LinkedIn VA discussion. They were asking if it was possible for their meetings to be transcribed live. All of the VAs that answered said, no, you had to record it first. They said their meetings could not be recorded. Then I came on and said it could be transcribed live. I did a test run for them to show how it could work and we are now working together several times a week.
I never would have had the courage to go to these forums let alone say I could do it if it was not for the encouragement you had given to me.
Again, thanks, and enjoy your nomad life.
Kathy told us the company was looking for 80% accuracy and she got 90% so they were very impressed! And as Joel told her, “Real-time transcription has to be nearly unique. In cases where there’s a need, you probably have NO competition!”