Client Spotlight: George Troy, Retail Consultant, launches The Five Laws of Retail

Tomorrow, June 18, 2018, my client, George Troy releases his book – The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.George Troy, retail consultant

George and I have been working together for a couple of years building his social media presence. When we first started on this journey his book was just a manuscript and he was looking for a publisher. He signed an agent last year and then found a publisher, Post Hill Press.

I’ve learned a lot from George and it’s helped my business. The First Law of Retail is People First. That applies to all of us in business. The principles in that law as outlined in his book apply even to social media. He discusses creating a positive community and culture and being authentic. When we are authentic and positive on social media, we find more people follow and engage with us.

It was George who wanted to set monthly goals to reach and a quarterly report. Since then I’ve set specific monthly goals for all my clients. In addition to the monthly report each client gets, they also get an annual report showing increases over the past year.

I’m happy to have been able to help George on this journey and wish him much success with his book launch! The Five Laws of Retail

Learn more about George at his website and check out his book on Amazon.

I’ve already pre-ordered my copy and look forward to getting it soon!

Client Corner: Book Launch of The Healing Power of Girlfriends

I’m excited to announce the official book launch date of our client’s book! Tomorrow, March 8, 2019, to coincide with International Women’s Day, Deborah Olson launches The Healing Power of Girlfriends: How To Create Your Best Life Through Female Connection.

The Healing Power of Girlfriends
Buy the book at Amazon.

Deborah published the book with the assistance of Jera Publishing.

Advance praise for the book:

Deborah Olson details the anatomy of friendship and explains how these components work to strengthen bonds and create flow. Research shows that our happiness correlates to our social relationships; so does our health. This book is a delightful roadmap to cultivate and nurture our circle of connections. The Healing Power of Girlfriends is an engaging, upbeat, and inspiring five-star read. – Laurie Buchanan, PhD, holistic health practitioner, transformational life coach, and  ward-winning author

To learn more about our Social Media Book Launch packages and how we support our clients, click here.

“To my social media expert, Sue Canfield, thank you from the bottom of my heart for your stellar efforts to bring the news of my first book to the world through social media. You and your team are exceptional and visionary, and I cannot imagine the past several months preparing for this book launch without you on board.”—Deborah Olson

What Has Your Social Media Consultant Done for You Today?

At a recent meetup for local authors we met Ernest Sears Jr. who had written a book about the benefits of culling destructive relationships from our lives.

Ernest wasn’t happy with his book’s cover. The book was ready, Ernest was ready, but the cover wasn’t what he wanted: it looked like a book about juicing, which it’s not. (That’s it on the right.)

We no longer provide cover design services, but we know people who do. After referring Ernest to Lewis Agrell, they worked together to give the book a new cover. It’s more dynamic, and does a better job of conveying the book’s self-help content.

Ernest Was Not a Client

This wasn’t a business transaction, it was a gift. We met someone who had a need, and we knew someone who could fill it.

Business isn’t only about transactions, it’s about people, generosity, fulfillment, even joy. We love what we do, we really like authors and the publishing world, and we’re always glad to help any way we can—even if someone isn’t paying us money.

What has your social media consultant done for you today?

Client Corner: Book Launch of The Way of The Warrior Mama

We are pleased to announce the official book launch date of our client’s book! Tomorrow, December 11, 2018, Sally Clark launches The Way of The Warrior Mama: The Guide to Protecting and Raising Strong Daughters.

preorder The Way of the Warrior Mama

Buy the book at Amazon.

Sally published this updated version with Morgan James Publishing.

Reader review:

“Reading The Way Of The Warrior Mama brought tears to my eyes. As busy Mothers, living our everyday lives can sometimes clutter our minds so that we don’t take moments to talk to our girls about relationships, boundaries, self-respect and the power of saying NO. After reading this book, I came to a realization that even at a very young age, we have to make our girls aware that they don’t have to play the role our society has created for them. The importance of having conversations with our girls without having shame attached to them also made a lasting impression. I believe that this book is not just for Mothers of girls, but also a great read for those bringing up boys too. We must guide our boys towards a less aggressive path and give them an understanding of how our girls should be treated.” – Elena Schloss

To learn more about our Social Media Book Launch packages and how we support our clients, click here.

Case Study: One Year on Social Media with George Troy

George Troy contacted me after he finished writing his book, The Five Laws of Retail. He said, “I want to build my social media presence and begin blogging. I am overwhelmed and need help.”

This past year George Troy’s followers on Twitter increased 1,234%, on Facebook 178%, on Instagram 242%, and on LinkedIn 237%!

How Did We Do It?

We put together a plan to make sure his blog was updated regularly, establish a solid social media presence, and expand his online network. Together we created goals and discussed and adjusted these monthly as needed. Within just a few months we saw substantial increase in his followers on Twitter, Facebook, LinkedIn, and Instagram. Here’s what George had to say:

Sue and her team have made invaluable daily contributions to my work. I worked in business for decades and  recently completed a book on the subject, The Five Laws of Retail. I quickly learned that building a social media platform to support the book was a full time job and needed a professional. We created targets  for each channel for each month, measure against them and ultimately met and exceeded each goal. I can’t imagine achieving my goals without her help and support.

George’s editor, Candace Johnson, assists him in updating his book proposal and makes sure we get updated book promotion information included. Candace recently wrote a guest post for us about what social media information publishers are looking for in a book proposal. “Publishers want to see that your audience is growing. You might have recently begun blogging and don’t yet have impressive numbers to report, so show them the rates of growth over a period of time.”

We’ve been working together with George for over a year now. He just updated his book proposal again and this time we included the percentage of increase for each network over the past year as noted above.

Case Study: George Troy
Example of image we created for us on George’s social media networks.