As a follow up to last month’s tip, this month’s tip to grow your author business is:
Join and Participate in LinkedIn Groups
If you’re already in a group and participating, join another one. A good place to start is to join a group many of your connections are in. What groups is the person you had your get-to-know-you chat with last month in? Join. The key to groups is to participate in discussions, adding your valuable point of view. Once you’ve done that, you can start your own discussion.
This month’s short tip to help your grow your nonfiction author business is: Schedule a get-to-know your chat with someone you’re connected with on LinkedIn. Take this opportunity to see how you can help them in their business. You may find your own business grows in unexpected ways.
Each month this year one blog post will include a tip or two for nonfiction authors who do online interviews.
Your interview may be as a guest on a podcast, webinar, or teleseminar. Interviews help build your author business, so you want to be at your best.
First, be sure you have the correct date and time on your calendar. Is your interviewer on the East coast and you’re on the West coast? Their 9am is your 6am! Make sure you get it right by using TimeandDate.com.
Set aside enough time for the interview. It may only be a 30-minute interview. But the interviewer may ask you to be on the line 5-10 minutes before and/or after the interview to prep and wrap up.
As you can tell from the 4 week silence, our travel interrupted our blogging. Work went on, clients were pleased, clients were acquired, all those aspects kept on rolling.
It’s tricky, isolating priorities and staying focused. Entrepreneurship is a juggling act; there’s not a single day where you get everything done. (Sue keeps saying “I have so much to do and I’ll never get it all done!” and I keep saying “Good; that’s how the bills get paid.” I am an expensive dependent so I need her to stay busy.)
Now that we’re home (okay, now that we’ve been home for 13 days) I’ll be making sure one of us posts something at least weekly (instead of posting weakly. Yes, I crack me up.)
Sue spent some time filling the pipeline with a pair of live events. Check ’em out:
This year Sue has been using an old-fashioned method to expand her social network. Because she’s doing it right, it has not only delivered results but it’s been fun.
Any time she comes across the social media profile of someone interesting (from a professional perspective) she spends a little time learning more about them, then invites them to have a 15-minute phone call to get to know each other. She calls them Getting to Know You calls. (I’m the writer in the family but since she pays my bills I’ll stay out of her business.)
Yes, that’s right, it’s the old “Can I buy you a cup of coffee?” ploy, ruined by professional networkers a decade ago.
Here’s how Sue does it right:
She spent the time to develop a reputation for sincerity and generosity.
She takes the time to get to know something about the other person, even interacting at their blog or other social media accounts, before she raises the idea of chatting on the phone.
When she approaches them, she expresses a specific interest in something they do or offer.
Wait, before that, she actually feels a genuine interest in something they do or offer. That’s the whole point: they’re professionally interesting.
She uses a simple free tool called Calendly to allow them to schedule their call anytime she’s free and which is convenient for them. No phone tag or endless scheduling emails.
During the conversation, she actually listens to them, treats them with dignity and respect, and only shares what Ausoma does as something that might support their business. No sales pitch. Ever. (Did we get that part? That’s what killed the “cup of coffee” gag, remember?)
She keeps in touch, and when she finds something of value to them she shares it.
The theme there is generosity. People can tell when you’re “having a chat” but it’s all about you.
They can also tell, from a mile away, when you’re a sincere and generous person who believes that the more you help others, the better your own business and life are.