Category: Inspiration and Philosophy

Trust, Loyalty, and Long-Term Commitments

Posted on by Joel D Canfield

Did you know Ausoma doesn’t require long-term commitments from our clients? Our only contract is a service agreement stating the scope of work and cost, and an agreement to provide 30 days notice to cancel services. While we strongly recommend a 90 day commitment for new clients because it takes time to achieve results, no client is bound to us by a long-term contract. We take the risk, not the client.

Yet most stay long term.

If people stay when they don’t have to, spend their hard earned money with no contractual obligation forcing them, there must be something else keeping them.

If you’d like to find out what that is, just ask.

Twitter’s New Rules and Why They Won’t Matter to You

Posted on by Joel D Canfield

Follow us. We know the way.
Follow us. We know the way.
The social media folks at Edgar wrote a super article about Twitter’s most recent changes to their terms of service (TOS.) Every time one of the big platforms changes the rules, folks freak.

We don’t.

Our service is based on good marketing principles, which are based on thinking like a human being, on generosity, on, believe it or not, kindness. And nobody’s TOS will ever ban those principles.

The New Rules and Our Solutions

Here are the two big changes at Twitter mentioned in the article, and why, despite their sweeping nature, they won’t matter round these parts.

… more … “Twitter’s New Rules and Why They Won’t Matter to You”

Personal: Trust Trumps All

Posted on by Joel D Canfield
Our last post was about making sure your newsletter is relevant, and before that, the effect of ensuring it’s anticipated. The final post in this short series is about how being personal trumps them both.

When a stranger interrupts, it’s offensive, annoying.

When a close friend interrupts, it’s probably just conversation. We do it all the time. Sure, in some settings we’re careful to be more formal, to listen politely until the other person is done speaking, to use active listening and all those cool techniques for really connecting.

But if you and I are chatting about music and you start raving about Eric Clapton and I butt in with “Clapton has gotten boring; have you heard Steve Winwood play guitar lately?” that’s just conversation — friends talk over each other and interrupt and generally treat conversation like a rugby scrum.

And we love it. … more … “Personal: Trust Trumps All”

If Your Goal is to Sell Books . . .

Posted on by Joel D Canfield

. . . change it.

As a nonfiction author, your goal is to build your business using your book as an elegant, even extravagant, $5 business card to give to prospects.

Selling books is an outcome, if it happens at all.

… more … “If Your Goal is to Sell Books . . .”

Can’t Hurry Love. Or Marketing.

Posted on by Joel D Canfield

There are thousands of sales tactics. Hundreds of people out there pitching their “sell a million copies” process. If only you could find the magic potion, the secret formula.

Thing is, you already have it, and it’s no secret, nor is it magic.

… more … “Can’t Hurry Love. Or Marketing.”