If your favorite show is interrupted so Bob can yell at you about his low low life-insurance prices, you’ll resent it. (Maybe you’ll just numbly endure, but we’ll call that “resentment” for now.)
If your favorite show is interrupted so the National Weather Service can alert you to a life-threatening situation hovering over your rooftop, you won’t resent it, you’ll appreciate it.
It wasn’t personal.
It wasn’t anticipated.
When the level of relevance reaches 100% personal and anticipated can drop to zero and the message will still be appreciated.