If It Is Relevant They Will Read

Our last post was about making sure your newsletter is anticipated. Today: what happens when it’s relevant.

If your favorite show is interrupted so Bob can yell at you about his low low life-insurance prices, you’ll resent it. (Maybe you’ll just numbly endure, but we’ll call that “resentment” for now.)

If your favorite show is interrupted so the National Weather Service can alert you to a life-threatening situation hovering over your rooftop, you won’t resent it, you’ll appreciate it.
http://www.freeimages.com/photo/bad-weather-1398005
It wasn’t personal.

It wasn’t anticipated.

When the level of relevance reaches 100% personal and anticipated can drop to zero and the message will still be appreciated.

… more … “If It Is Relevant They Will Read”

Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR

If you were to ask us why you get Ausoma’s newsletter, we could tell you that there are only two possible ways: you signed up for it yourself at the website, or you asked to be on the list.

We didn’t add you just because we wanted to.

We didn’t get your business card at a mixer, and add you to our list without telling you.

We didn’t sell you a book, and add you to our list without telling you.

We didn’t connect with you on Facebook, LinkedIn, Twitter, Pinterest, or Bob’s Social Media and Lawnmower Repair, and add you to our list without telling you.

Your email newsletter is your most valuable marketing asset. Well, it’s how you access your most valuable marketing asset.

… more … “Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR”

Do One Thing

Drip. Drip. Drip.

Water wears away stone by constancy, not power, not volume.

Marketing with a long vision will serve you better than looking for short-term sales.

Every day, do one thing to market yourself as an author, or to learn more about successful marketing. Here are 20 ideas to get you started:

… more … “Do One Thing”

If Your Goal is to Sell Books . . .

. . . change it.

As a nonfiction author, your goal is to build your business using your book as an elegant, even extravagant, $5 business card to give to prospects.

Selling books is an outcome, if it happens at all.

… more … “If Your Goal is to Sell Books . . .”

Can’t Hurry Love. Or Marketing.

There are thousands of sales tactics. Hundreds of people out there pitching their “sell a million copies” process. If only you could find the magic potion, the secret formula.

Thing is, you already have it, and it’s no secret, nor is it magic.

… more … “Can’t Hurry Love. Or Marketing.”