Ausoma is Your Chief Social Media Officer
Build Your Online Platform, Promote Your Book, Increase Website Traffic
Persuasion is the core of marketing. It’s easy to assume, then, that the job of marketing is to persuade folks to buy your book.
That’s half right. The goal is to help folks decide whether or not to buy the book. Even if we help them decide not to buy our marketing has done its job.
Dear Former Newsletter Subscriber:
Thank you for unsubscribing from my newsletter. I hope the process was clear and simple.
Don’t take this wrong, but I’m glad you left. Here’s why:
If you were to ask us why you get Ausoma’s newsletter, we could tell you that there are only two possible ways: you signed up for it yourself at the website, or you asked to be on the list.
We didn’t add you just because we wanted to.
We didn’t get your business card at a mixer, and add you to our list without telling you.
We didn’t sell you a book, and add you to our list without telling you.
We didn’t connect with you on Facebook, LinkedIn, Twitter, Pinterest, or Bob’s Social Media and Lawnmower Repair, and add you to our list without telling you.
Your email newsletter is your most valuable marketing asset. Well, it’s how you access your most valuable marketing asset.
… more … “Personal, Anticipated, and Relevant: Keep Your Email List Up to PAR”