Practice your interview answers so you know them well and sound natural. The interviewer may change the order of the questions. Being well prepared means you’ll be able to smoothly answer any question they ask, whenever they ask it.
Time your answers.
This will help you stay within your allotted time. Your host will appreciate it if you don’t run over. Some use a recording program that will stop recording after a certain time period. You don’t want your interview cut short!
YouTube: seeking what’s new, taking action (NOT the place for warm & fuzzy)
LinkedIn: communication, open discussion (businesslike)
Here’s the shortest social media plan in the world: use Twitter and YouTube to let novelty-seekers get to know you, then Instagram and Facebook to increase the connection, and finally, LinkedIn to forge a business relationship.
That’s what Ausoma helps you do: to be social and get noticed.
Our final social media paint-by-numbers article is my own. Hubspot’s report does not include LinkedIn, but we encourage all nonfiction authors to have a presence and get involved.
The business slant of LinkedIn means users focus on Communicating and Bridging. There is very little ‘warm and fuzzy’ going on here.
Posts and articles not only teach readers, they invite them to connect, and to share what they find valuable with others.
The business focus facilitates networking and creates an atmosphere conducive to open discussion, with you, and with other commenters.
What to Do
Teach. Write posts and articles that highlight your expertise.
Promote others. Share content you find interesting and helpful.
Comment. Engage with the community as an active member.
What NOT to Do
Don’t pitch. LinkedIn groups frown on hit and run tactics, on a hard sell, on self-promotion. People here are actively looking for good information and connections. Share good information, be a good connection, and they will seek you out.
Don’t get silly. Treat LinkedIn like you’d treat a business networking event. Have fun, but no cat videos or pointless jokes.
This week, a social media platform few authors use: YouTube.
The Hubspot report we’ve been discussing in this series found that people use YouTube for what they call Discovering and Taking Action. You’re not using YouTube. I know this because you are an author. If I’m wrong, please please share links to your videos in the comments. Here at Ausoma we love author videos.
Video is a perfect format for sharing information and knowledge, whether it’s the latest happening or an instructive how-to. They’re here for fun, but (surprisingly) they’re hoping it’s educational fun.
Viewers want to feel like insiders, part of a tribe. They want to make a personal connection, see a friendly and intelligent face they can call a friend, even if it’s only online.
What to Do
Use video. It is the most undervalued and underused platform in the writing and publishing industry.
Teach. Share something practical, a single tip or full instructions for something you’re good at.
Be yourself. Relax. The camera is your friend. Talk to it the way you would talk to the person across the table at the coffee shop.
What NOT to Do
Don’t post cat videos. Honest. Emotional content, silliness or fun simply for the sake of fun, appears to add no value to branding, creates no follower loyalty, leads to no word-of-mouth sharing.
Don’t ask users to share your content. The study showed that brand advocacy, word-of-mouth, was virtually nonexistent on YouTube.
An Ausoma video, and one for one of my mysteries. A video supporting your nonfiction book can be just as informative or creative, if that’s appropriate for your audience.
Next week, the platform Hubspot’s report didn’t include.