I Can't Spend All My Time Marketing!

And you don't have to. You shouldn't. Marketing, rather than being a flood of information about you and yours, should be a steady drip, drip, drip, like watering a delicate plant, not hosing down an elephant.

I've spent my adult life working with automation and efficiency using computers so any time there's a task with repeatable steps, I look for a way to make those repeating parts automatic. It allows me to spend my time on the unique bits, the parts I can do better than a computer because they require creativity or special knowledge.

Automating and scheduling your online marketing is smart. Create messages (that's the 'unique to you' bit) and schedule them in a single monthly session. (We use and recommend Hootsuite but there are a number of social media automation tools available.)

You still have to check in daily to interact with the real human beings who touch your social media messages, but you don't have to be online 24/7 to keep your message (remember those 80/20 principles, both of them) in front of potential readers and fans.

Custom Author Website for $300

We're considering adding custom author websites to our offerings.

These would be extremely affordable but worth about ten times what they'll cost. I have nearly 25 years of experience in web development so I work quickly and efficiently and I love doing this.

For $300 (three hundred dollars) one time cost you'll get a custom made WordPress site with a blog and as many pages as you need. It will include all the content you provide, text and images, and will be designed to match your book (or whatever color scheme you provide.) Once the site is created you'll get one round of edits, which includes virtually any changes you like to layout, colors, fonts, text.

There must be a catch, right?

Not really.

What's not included is the domain name and hosting, which you'll have to buy from our preferred hosting company Charlottezweb. Domains are $10 per year and hosting is $52 per year. We also provide managed hosting; we charge $25 per year for domains and $125 per year for hosting. Managed hosting means we keep your site backed up, updated, and generally trouble free. It does not include updates, which you can do yourself easily. If you already have a domain name we can use that.

To summarize: a unique, custom WordPress site and blog for $300 plus hosting costs.

I want to do this for one author to work out the kinks before I make this a general offering. Whoever says yes first gets it.

Some of My Work

I've done loads of websites over the past 20 years. I haven't been promoting my web business so my most recent work has primarily been for our own businesses, but there are a few for clients here as well.

This site, of course.

My author site.

My author coaching website Someday Box.

My music site, tunehenge.

A site for our client, author Errol Barr.

Custom Massage Work, my massage therapist.

Why You Should Avoid Digital Sharecropping

In the bad old days, some folks were trapped in a poverty-inducing cycle, farming land they could never own. Rich landowners allowed ("allowed" !) tenant farmers to work the land in exchange for a share of the crop. The rich landowner, simply because he owned the land, received a share of the crops as well.

The sharecropper could never make enough to buy the land. The system was designed to keep the rich rich and the poor poor.

Eleven times a week I hear questions about "the best blogging platform." And I read recommendations of, not only various free blogging tools, but even folks who consider their Facebook page or other social media presence to be their online marketing.

If you don't own the land, you're sharecropping, building someone else's empire.

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Top 12 Tech Tools for Setting Up Your New Business

Top 12 Tech Tools for Setting Up Your New BusinessThere are many online tech tools available for setting up a new business. As a small business owner myself for the past 10 years, I’ve come to rely on several that I recommend. The top 12 I recommend are:
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8 Tips for Your Facebook Fan Page

8 Tips for Your Facebook Fan Page1. Interaction with fans will increase the likelihood of your posts showing up in that fan’s newsfeed.

2. Encourage people to:

  •  Like your posts
  •  Comment on your posts
  •  Share your posts

3. End your post asking your readers to comment and share with their network.

4. Ask fans to “Tell me how you feel…”

5. Share something about yourself and ask your fans to share something about themselves as well.

6. Encourage fans to ask questions and then be sure to answer them.

7. Ask your fans questions. Questions that ask ‘where,’ ‘when,’ and ‘should’ are more successful at engaging readers than asking ‘why.’

8. Use images to attract your reader’s eye and compel them to read your post.