Sue has a conversation with Anna Scheller of USABizparty about the importance of good editing, and some resources to get it done.
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Sue has a conversation with Anna Scheller of USABizparty about the importance of good editing, and some resources to get it done.
A call to action is, in a nutshell, a prompt to get your reader to do something. Whether you want to drive more traffic to a blog post or landing page, for your readers to sign up for a free trial, to get a quote, or download an app—implementing effective calls to action in your social media strategy can do wonders to help with all of that. If you’re struggling to write CTAs that convert, we’re discussing some top tips to help you make them more effective.
To add to this, it never hurts to add a sense of urgency to your CTAs, to make your asking for action that little bit more impactful. Escalate the invitation to act even further by adding the psychological trigger of immediacy and exclusivity. One of the most effective ways to do this is by limiting time, for example, “get a quote today” or “today is the last day to sign up for our free trial”—this technique usually works wonders in enticing readers to respond to CTAs.
We’ve all seen a teenager open the refrigerator for the thirteenth time hoping miraculously that a pizza has appeared where only broccoli lay before.
There’s a marvelous scene in one of the Crocodile Dundee movies where someone points out that his hotel room has a television. He turns it on saying, “I’ve seen television before.” As the I Love Lucy theme fades in he says, “Yup, that’s what was on”.
Can you imagine if the food in the fridge really never changed or if the show on television was actually always the same?
There are some activities in life which hinge on variety, newness, change, to keep our attention. Eating the same foods over and over again gets boring fast – even pizza.
The single greatest reason for potential fans (which means potential purchasers of your book) to visit your website is to find something new.
… more … “5 Ways to Provide the Fresh Blog Content Your Fans Crave”
Does one of them jump out as something you could really use? Do any seem simplistic, pointless, wrong? What’s missing?
I’d love to offer some free coaching in the comments below. Answer any of those questions or ask any of your own, and I’ll spend however long it takes to help you use those tools to get yourself writing.
A songwriter friend, Charlie Cheney, asked about my habits and rituals. This is my quick unedited response to him. Later, a detailed wrap to the 6 tools to get you writing.
Here are the rituals I developed which allowed me to write 4,000 words a day quite often and as much as 10,000 words at least once, and how they’ve changed over time.