Tomorrow, June 18, 2018, my client, George Troy releases his book – The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.
George and I have been working together for a couple of years building his social media presence. When we first started on this journey his book was just a manuscript and he was looking for a publisher. He signed an agent last year and then found a publisher, Post Hill Press.
I’ve learned a lot from George and it’s helped my business. The First Law of Retail is People First. That applies to all of us in business. The principles in that law as outlined in his book apply even to social media. He discusses creating a positive community and culture and being authentic. When we are authentic and positive on social media, we find more people follow and engage with us.
It was George who wanted to set monthly goals to reach and a quarterly report. Since then I’ve set specific monthly goals for all my clients. In addition to the monthly report each client gets, they also get an annual report showing increases over the past year.
I’m happy to have been able to help George on this journey and wish him much success with his book launch!
I’ve already pre-ordered my copy and look forward to getting it soon!