Communication is key. I’ve always believed that communication is the most important skill to have in business–and in everything we do to market our businesses–and our books.
Since you don’t have time to effectively communicate with your audience on every social media platform there is, it’s important to communicate regularly on one or two. Share posts that encourage communication–asking and answering questions.
When you build a relationship with your audience, they will be much more likely to notice and buy your book, and to tell others about it. Books sell by word of mouth and this happens when you build relationships and communicate with your readers.
Continue building your reader base with a newsletter list. Communicate regularly with your list, sharing insights into your writing and what you’re doing, making them feel special and important.
Your goal is not to find the next buyer.
Your goal is to create the next reader who will come back for your next book, and will tell others.