Readers love visuals that capture their attention. Every social media platform uses images and some, like Instagram and Pinterest, revolve around the use of images. Facebook posts with images get two to three times the engagement that posts without visuals get. It's easy to create visuals. Just use your phone to take photos and then a free tool like Canva.com to create something that grabs your audience's attention. As an example, I created this Facebook post for my husband's fiction books with the aim of getting more newsletter subscribers.
Here are a few ideas for creating visuals for use in your social media book marketing.
- If you have written several books, line them up on a shelf or in a stack and take a photo of them to share. Even better, if you have some other marketing collateral, such as a bookmark or postcard, include that in the photo.
- Take a selfie with your book to share. If you're not comfortable with your own photo, just 'peek' from behind the book.
- Everyone loves animal photos. Get a photo of your cat or dog with your book nearby. Of if you don't own a pet, use a stuffed animal - teddy bears are always cute. :)
- Share quotes or tips from your book as a graphic.
- Take a photo of where you write with your book on the desk or a shelf.
- Ask readers to take photos of themselves with your book and then ask for their permission to share those photos on your platforms.
I'd love to hear from you other ways you've used visuals in book marketing. Please leave your comment below.