Much of today’s marketing is done online using social media. There are over 3 million Tweets a day and over 200 million active users on Facebook. These and other interesting statistics can be found at Adam Singer’s The Future Buzz.
There’s no doubt that businesses need to have an online presence and use social media to connect with their prospects and clients. It’s a constantly evolving arena and many businesses just don’t have time to learn the skills. As a result, the virtual assistant industry is now booming with social media experts.
However, does that mean that every virtual assistant needs to be a social media expert? No. It certainly would be a good idea to know enough about social media to use in your own virtual assistant business. Yet there are other areas in which you can be an expert and have a successful virtual assistant business.
There are virtual assistants that are experts in the following areas:
- Real Estate
- Bankruptcy
- Bookkeeping
- Genealogy Research
- Transcription
- Document creation
- and the list goes on…
Each of these expert virtual assistants use social media. Yet they do not consider themselves social media experts. They are experts in different niches.
My point is to encourage you to be an expert in the field you love. Don’t feel you have to conform to what everyone else is doing in order to be successful.
What are your thoughts on this subject?
Sue,
I agree with you, in fact I just read an article of length saying that while social media is helpful for business, it isn’t a marketing magic wand, it is a tool and should be viewed as such. I considered becoming a social media expert, but I don’t think that is necessary in my niche. Knowing enough to be able to assist my clients and be current will be satisfactory. I have other things in mind to add to my skill set that are closer to who I am and my strengths, and you are right, that is exactly what we should focus on.