Do You Invest in Your Business?

Everyone wants more clients and more money and they are looking for ways to get that without spending a lot of money or even time. Instead of thinking of marketing as an expense, view it as an investment.

New virtual assistants struggle with this concept. Before they have any clients, they don’t want to spend any money. Yet investing in their business can help them get new clients.

It doesn’t have to be a large investment. Let’s say you decide to invest just $20 per month to build your business. There are still many ways to market without spending much money. A small monthly investment of just $20 though can have great returns. So what can you invest in for $20 per month to grow your virtual assistant business? Here are a few ideas:

1. Set up an account at Constant Contact that includes the additional images option. The first 60 days are free and after that it’s $20 per month for up to 500 subscribers. You can sign up here. Then create your newsletter, start building your list, provide valuable information, and start developing leads.

2. Participate in a monthly coaching call. There are lots of free calls out there and other affordable ones. We offer a call for $20 that provides the recorded call, free reports, drawings for free product, and a forum area to get additional assistance. These calls provide valuable tools to help you market your business. Learn more at our website.

3. Create and distribute fliers or brochures at local networking events or mail to local business owners. Include some tips on how they can grow their business using your services. For $20 or less you can create and mail at least 20 fliers or brochures each month.

These are just a few ideas on how to affordably invest in your business. What other ideas can you think of?

One thought on “Do You Invest in Your Business?

  1. This is an informative post that rounds up all the details. If you have basic computer skills, a general knowledge of how an office works, or even specific skills that business owners are looking for, you certainly will want to consider starting your very own Virtual Assistant business from home. Your start up costs will include a good computer and home office setting, but the ongoing business expenses are minimal. Many people have small home offices, but you’ll want to go beyond working from your laptop on the kitchen table. The home office used for your Virtual Assistant business should be quiet and comfortable — preferably with a door that you can close! Invest in a nice desk for your computer and printer when you can afford it. Consider a separate telephone line in your home office if you wish to keep client calls from being answered by family. Keep in mind that, as your client list expands, so will your business, so in the future you may want to include items like a scanner and additional storage for client information.


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