The recent changes on Facebook affecting Pages mean that social media managers like myself need to be sure our clients focus more on interacting with people.
Facebook started out as a place to share with friends and family—a place to interact with people. That’s what these changes are all about. Focusing on that interaction. In time, Facebook became a place for businesses as well. Businesses all jumped on.
This change reinforces why it’s so important not to rely on social media platforms as your main marketing tools. Any of these social media platforms can change and we have to change with them or stop using them. It’s your website and blog and mailing list that you can control and those should be the foundation of your marketing.
We’ve written about why it’s important not to rely solely on social media and how to cultivate your readership with your blog.
Do This Instead
Some things you can do on your Facebook page to be more likely to show up in the news feed of your audience:
- Write more entertaining and engaging posts that create real discussions with comments and interactions among commenters.
- Videos are more likely to be commented on than text—especially live videos.
- Ask your audience to choose See First in News in their Feed Preferences. They can do this by going to your page and hovering over the Follow button on your page. A box pops up with options.
- It will be better to post less often, but with more engaging posts. If you post often but without any likes, shares, or comments, your page as a whole will get decreased distribution.
- Pay to boost posts that are working: that is, they have comments. You can boost posts for as little as $1 per day.
We’d love to know what you think of all of this and what other suggestions you have.