George Troy is a retail consultant who wanted to hire a social media consultant. He supports a company's direct retail ambitions and this usually involves several stages. The first stage is strategic planning: assessing opportunities and challenges, then setting strategic goals. Next comes executing a practical plan involving real estate selection and negotiation, store design, IT, HR, and financial support.
George is in the process of looking for a literary agent for his book, The Five Laws of Retail. When he first hired me as his social media consultant about 18 months ago (George says, "Doesn't seem that long."), he knew he needed help to be active and engaged on social media. His editor helped him get his book proposal ready to send to literary agents and George understood that the social media marketing section needed to be solid.
Two Specific Reasons George Hired a Social Media Consultant
- "I really just do not have the bandwidth or the time to be across all channels on a daily and weekly basis."
- "I wanted to partner with someone in order to develop fresh ideas and keep my social media presence active."
We discussed what type of ROI George expected. (This past year followers on Twitter increased 1,234%, on Facebook 178%, on Instagram 242%, and on LinkedIn 237%.) George replied, "It's an investment for the future." Eventually George expects his published book will lend support to his consultancy business and that he will get speaking engagements, perhaps even TV appearances, and "become instantly rich and famous". Okay, maybe not instantly.
To ensure George has a solid social media presence that attracts the attention of a literary agent, we set specific monthly and quarterly goals and generally perform well against them. As George says, "It seems to be working."
If you're ready to "YES" to the following questions, get started with our Peace of Mind Audit & Consultation.
- Is your social media presence up to date?
- Are you using the right images in the right places?
- Will your intended audience get the message you want to convey?